A Quote by Bonnie Hammer
Women have an instinct for what the market is. We have tremendous insight in terms of understanding products and consumerism.
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Green consumerism generally, and 'healthy' products and lifestyles in particular, contain quite precise notions about how an individual should consider his or her well-being. Not only is the market-place celebrated but an understanding of the 'natural body' itself becomes fetishised and idolised. Normality seems to have wholly dispensed with bodily illness and pain. Perfection is the norm, and one that can be gained through acquiring the correct products and perfecting the body.
I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.
The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.
I think that there is clearly an understanding that the women's market is an important market. It's still often perceived as separate when it's not.
The instinct to notice changes gives women a tremendous advantage over men.
Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
The opposition of instinct and reason is mainly illusory. Instinct, intuition, or insight is what first leads to the beliefs which subsequent reason confirms or confutes; but the confirmation, where it is possible, consists, in the last analysis, of agreement with other beliefs no less instinctive. Reason is a harmonizing, controlling force rather than a creative one. Even in the most purely logical realms, it is insight that first arrives at what is new.
Everything is about consumerism. If there's money to be made, there will be an audience and people will feel empowered and I truly believe that women haven't fully tapped into their potential as a market.
As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.
I love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.
Understanding requires insight. Insight must be anchored.
I happen to have a tremendous feeling for Mexican-Americans, not only in terms of friendships but in terms of the tremendous numbers that I employ in the United States. And they are amazing people, amazing people.
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
We often see literature about women that impair and immerse the women themselves, such as when women are portrayed as objects of consumerism.
If business is going to continue to sell through the decades, it must also promote an understanding of what made those products possible, what is necessary to a free market, and what our free market means to the individual liberty of each of us, to be certain that the freedoms under which this nation was born and brought to this point shall endure in the future ... for America is the product of our freedoms.
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