A Quote by Brian France
I really like the idea of fans being able to curate their entire digital experience at live events.
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The live events are more interactive for the fans. With TV, you have the cameras there, commercial breaks where the fans can tell there's a down moment. At the live events, it's non-stop. We get to play with the audience; the crowd gets to get involved a little more. It's a very intimate feel.
I feel really lucky about being able to live a life that revolves around my passion. People are really supportive, and I've got some great fans.
I really enjoyed being able to be one of the people who weighed in on the events. As hard as it is to do that every day, because it is exhausting, it really is fun to do that, especially when you feel like you really did something well, and it really hit.
I'm a very private person, so I didn't like this idea of tweeting about me. And then I realized, 'Oh, this is actually a brilliant device in terms of interacting with the fans'. It's a lovely way to just get back, to thank the fans for watching the show. And to live tweet is kind of like getting the rewards of doing live theatre.
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we had to have our entire fingerprints on.
This idea about cheerful thinking, a digital platform for people to present their ideas, organise events around the country - that is what I am focused on building: a digital think-tank for the modern age that can help show people things can be better; the world can be different.
I think you gotta have balls to be an Avenged fan sometimes. A lot of our fans get hated on just as much as us. To me Avenged fans aren't just fans of a band, they are fans of everything that surrounds it, like a life style. We live it, you live it. You go to the shows and you can feel it. It's a great experience and people that aren't involved will never understand. So they can stand on the side lines and talk, but we will continue to do just what makes us happy.
I really try to keep it hip-hop oriented. For me, that's high energy - people being able to dance, being able to vibe out - but with an ethereal factor. When I perform, I'll have a guy doing live visuals for me or I'll have a guitarist playing a lot of solo, really heavy reverbed vibes and stuff like that.
As a performer, I'm constantly fascinated with the idea of being able to know what anybody else's experience is, and how misleading all informatives, like appearance, can be.
I think the idea of being on stage and playing for people, and being able to inject a little bit of joy into their lives is a really exciting concept for me. That's definitely why I make music. It's never been for any kind of materialistic reasons, so that thought of being able to be up on stage, and being able to give something to someone in a moment of need for them - that gets me up in the morning; that really excites me.
Flipboard is really fun because it's like a digital magazine that lets you curate your favorite things and follow your favorite people. I do Instagram but not Vine. I love Vine, but I don't have time to browse through it. So when I'm on YouTube, I'll look up the 'best of Vine' compilations.
When I was a kid and went to shows, my favorites were Live Events. You really see a performer's personality on Live Events than on TV.
I have been keeping myself busy with events, live events, promotions, and of course, you have a child to raise and it takes an entire village to raise one, and I am a single parent.
I'm like a decathlete who does all of the events he's used to, but is being forced by certain circumstances to focus on three events, and being forced to focus on events that he wasn't that interested in, and also weren't his strongest events.
I was sitting at home and had a profound experience. I experienced, in all of my Being, that someday I was going to die, and it wouldn't be like it had been happening, almost dying but somehow staying alive, but I would just die! And two things would happen right before I died: I would regret my entire life; I would want to live it over again. This terrified me. The thought that I would live my entire life, look at it and realize I blew it forced me to do something with my life.
Being able to tour and experience all of the stuff that comes from touring, and then being able to come back to Nashville, it's almost like therapy to be able to get into a session and talk about all of the things that I'm going through. It's so much more real to me.
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