A Quote by Brian France
Toyota is doing a neat job coming in to the sport - no one ever thought that there would be a day when Toyota would participate in an American-made, American-born sport like Nascar but they're doing a fantastic job.
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John Shook's experience shows just how important problemsolving is at Toyota - it comes before any other job skill for the graduate intake. When I joined Toyota in Toyota City (where for a time I was the only American) in late 1983, every newly hired college graduate employee began learning his job by being coached [...]
A lot of the car companies are understandably looking at the terrific job that Toyota has done by partnering with NASCAR and the success and all the things that come along with that. They've been an incredible success story for a car manufacturer looking to come into a sport that's very difficult to come in, compete and win every weekend.
Money is very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota? Now, you would expect people to have an answer. But people were kind of shocked by the question. They never thought about it before. So, the most we got was people said, "Well, if I can't buy this Toyota, if I buy this Toyota, I can't buy a Honda." What is this thing? What is this value of price? Very hard to think about it.
For the most part, I would say that I have always had a great love for the sport, just doing what I do. I think my success could be greatly attributed to that. I don't look at it like it's a job or anything like that. Its more like a hobby, something I have fun doing.
WCW wasn't what I thought it should be. I thought it could be better. I would make suggestions, but nobody would want to hear them. They think you want their job. Please. It would be easier doing their job because they're used to doing nothing.
Driving the No. 26 Sandy Hook School Support Fund Toyota is like nothing I have ever been part of in my NASCAR career.
I think one thing Liberty finds frustrating is a lot of this business is conducted through the media. That's something they're not used to with American sport. There's that constant comparison of America sport and franchises verses Formula One - American sport works in America, it doesn't work globally.
The key to the Toyota Way and what makes Toyota stand out is not any of the individual elements…But what is important is having all the elements together as a system. It must be practiced every day in a very consistent manner, not in spurts.
It's nice to have recognition for doing a good job, but at the end of the day, I'm just an actor and I'm doing my job and I'm always trying to get better at doing that job.
I'm lucky in that I can't see myself doing an office job every day. I'm lucky that I can play my sport and go around the world without too much to worry about outside that. I think it's good to be happy with what you're doing.
When Japan was on the rise, American governors would come to inspect Toyota City and study 'just in time' manufacturing to increase efficiency; when America was at its peak in the late 1990s, the world beat a path to its venture capitalists.
Eventually, though, I came to the conclusion that I was the male equivalent of a Toyota Camry. You know: No one ever says, "I have to have a Toyota Camry." But most people who spend some time in a Camry start to like it. "It's pretty reliable," they think. "It doesn't have a lot of problems, and it's not bad to look at. You know what? I'd probably prefer a nicer car. But I can live with a Camry.
I would be lying, if I said that sometimes it is just a job that you show up for because you're getting paid, and that's important, too. But, if you can be in a state of mind where you enjoy your job, whether it's just a job, or it's actually cathartic for you, or it's something personal. I think it would be much easier to be content with doing a good job.
What would you consider a good job?" Answered as follows: "A good job is one in which I don't have to work, and get paid a lot of money." When I heard that I cheered and yelled and felt that he should be given an A+, for he had perfectly articulated the American dream of those who despise knowledge. What a politician that kid would have made.
Would you do your job and not be paid for it? I would do this job, and take on a second job just to make ends meet if nobody paid me. That’s how you know you are doing the right thing.
I want to continue to be a part of the sport, and not just as an owner in the Nascar Xfinity Series. I want to be a valuable asset to the growth of the sport and continue to help raise the bar and raise the awareness of the sport and promote the sport as much as I can.
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