A Quote by Brenda Ueland

Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant. — © Brenda Ueland
Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
If you want to make big improvements in communication, my advice is - hire physicists, not communications people from normal companies and never believe what advertising companies tell you about 'data' unless you can independently verify it.
I don't read my books, I write them. Once I've finished the many years it usually takes me to write them, I can't bear to read them, because I've spent too long with them already. I'm not advertising them very well, am I?
When I was growing up, to be an emcee meant to write the most clever, intellectual, and wittiest rap. And that's what we did.
I think there's a reason why some companies have such dismal records. It's not because they're clueless; it's because they systematically don't want to hire women.
The people who review my books, generally, are kind of youngish culture writers who aspire to write books, or write opinion pieces about what they think of Neil Young, or why they quit watching ER or whatever. And because of that, I think there's a lot of people who write about my books with the premise of, "Why this guy? Why not me?"
I have not written a perfect sentence, in the literary sense. It's a lot easier to throw a perfect pass than to write a perfect sentence, if that sentence is meant to perform more than a mechanical function.
Why don't I have enough money? The answer is obvious. Money is how people are measured. What you are worth is what you are worth. The reason I am not worth very much is because I am not worth very much. Nothing could be simpler.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.
I write lyrics really fast. When it's time to write, I usually put them off until the very end and then when it's time to write I can just sit down: I sing the melody, whatever the melody is, because that's the first thing that's already been there for a long time; I start singing it and I start creating consonants and vowels; then they turn into words; then all of the sudden one sentence will happen; then that sentence will dictate how the rest of the sentences happen.
There are very few black-and-white truths in management or in business, but one that I have found is that people either hire people who are smarter than them, or people hire people they can control.
Thank your readers and the critics who praise you, and then ignore them. Write for the most intelligent, wittiest, wisest audience in the universe: Write to please yourself.
I'm not trying to be anyone. You know why other executives always hire phonies? Because they're phonies. They hire phonies because they like phonies. They're comfortable with them.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
I cannot however help repeating Piety, because I think it indispensible. Religion in a Family is at once its brightest Ornament & its best Security.
Because I work so much, people think that I have a team writing for me, but that's not why I chose to write music for films. I chose to write music because I like to write music. So every single note that comes out of my studio is written by me, and I wouldn't be able to do two movies at the same time.
In the complete overall history of tennis, I figure I'll be worth a sentence or two.... That's why my place in the all-time rankings means so very little to me, because I know I won't be anybody's number one, and it's that same old thing: if you're not number one, then what does it really matter?
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