A Quote by Bretman Rock
I really love it when brands get very creative with products.
Related Quotes
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Most brands want to see their products used in creative ways.
We really see the future of what we call 'distributed commerce,' so how we get our content, our products, and our brands to consumers.
I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
I love the creative outlet of designing, and I love make-up and products and feel like I find so many great products around the world that I want to recreate, so I want to do that or design.
We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products.
25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.
I'm a beauty person on YouTube, and I'm very, very, very hyper-aware of things, and I like to dive into products and just really go in and hone in on products - whether I think they're worth the money or not.
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.
Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.
Regardless of any feedback. I love being a solo artist and having creative control. But it can be very nourishing and informative and flex very different creative muscles to work for someone else. You are essentially employed by the director. I love the challenge of that.
I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.
I was a pen pal with one guy, a long time ago. I think we only wrote to each other twice. We didn't really keep it up that long. But, I love it. I think it's really sweet and very creative and freeing, when you get to put a pen to paper, 'cause you don't really do it that much these days, with all this technology.
Related Authors
Benjamin Disraeli Quotes
British
Celebrity
Bertrand Russell Quotes
British
Celebrity
Bobby Fischer Quotes
American
Celebrity
Fred Rogers Quotes
American
Celebrity
G-Eazy Quotes
American
Celebrity
Garry Kasparov Quotes
Russian
Celebrity
Gary Johnson Quotes
American
Celebrity
Jimmy Carter Quotes
American
Celebrity
Joe Buck Quotes
American
Celebrity
Jonathan Franzen Quotes
American
Celebrity
Ken Wilber Quotes
American
Celebrity
Kim Kardashian Quotes
American
Celebrity
Lord Chesterfield Quotes
British
Celebrity
Paris Hilton Quotes
American
Celebrity
Richard Simmons Quotes
American
Celebrity
Tom Petty Quotes
American
Celebrity