A Quote by Gil Penchina
In the U.S., Wikia has content sponsorships with top brands, including Blizzard Activision, Sony, Microsoft, Electronic Arts, ABC Television and others.
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I've met several times with the Activision guys and we've talked at length about Blizzard's philosophy on game development and game publishing and all the things that are important to us at Blizzard. We found that we shared a lot of the same values.
25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.
Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
No other content company has Sony's intuitive grasp of technology and no other company has Sony's intimate understanding of the demands of content.
We are committed to getting our content to our audience in as many ways as possible. We are very excited about our partnerships.. and we relaunched our ABC app, which is going to be a great place and opportunity for our audience to find our shows in addition to throwback content and new ABC digital originals.
I've been lucky enough to be involved in a number of great startups, including eBay and Wikia as an entrepreneur and LinkedIn and Paypal as an investor.
When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.
Platforms are going to get bigger and bigger. Minecraft and Microsoft are just the tip of the iceberg. You're going to see more and more action in this space. Not just from Microsoft's Project Spark and Sony's LittleBigPlanet.
I was born in a blizzard, a special out-of-season blizzard, the worst blizzard Oslo ever suffered. Family, home, circumstances, the country I lived in and the weather I was born in all conspired to make a skater of me.
If you depend on the UFC for sponsorships, the only money you get is in-cage sponsorships? Then I don't feel, as a manager, that you're doing your job.
Activision has their own games. Blizzard has our own games. We're not going to go in and fire their people and they aren't going to come in and fire any of ours.
Retaining 'Monday Night Football' simply did not make smart financial sense for ABC. We could not reconcile the fees against the revenue. We love football at ABC. It's been a love affair for 36 years. It will go down in the history of sports television, being created on ABC and with this magnificent run. But at this point, given the success we're having with our entertainment product and the financials, we deemed that this was the proper move for us. We're not looking back .
The case for sponsorships in commercial spaceflight is compelling and could dramatically impact the economics of space tourism. Global brands are looking for fresh, new ways to position themselves on the leading edge of their categories.
Activision and Blizzard both believe that we're in an expanding market where we can reach more people across multiple platforms, geographies and age groups. Both of our companies are positioned very well to take advantage of those trends to keep lowering the barriers to get more people into gaming.
I think if the content is good and the content is interesting, the at home viewer will watch it for as long as the story is interesting thus the responsibility for making the story interesting falls on the shoulders of the reporter or the producer. Then I'm disappointed that producers have felt that television can only be told in 59 second story bursts because we've become, it's become journalism based on MTV, video electronic editing and cutting.
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