A Quote by Gloria Steinem

'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.

Gloria Steinem

Quote Topics

Ad Ads Always Clothing Connected Coverage Did Directed Does Editorial Every Fashion Food Get Lavish Magazine Must Never Other Products Recipes Rules Say Unless Women World

Quote Author

Gloria Steinem
American - Activist
Born: March 25, 1934

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

Marshall McLuhan

Modern cosmetic surgeons have a direct financial interest in a social role for women that requires them to feel ugly. They do not simply advertise for a share of a market that already exists: Their advertisements create new markets. It is a boom industry because it is influentially placed to create its own demand through the pairing of text with ads in women's magazines. The industry takes out ads and gets coverage; women get cut open. They pay their money and they takes their chances. As surgeons grow richer, they are able to command larger and brighter ad spaces.

Naomi Wolf

Before I really became interested in fashion, all I would look at in a fashion magazine was the ads. It only dawned on me recently that just looking at the ads really doesn't teach you everything you need to know about the fashion world.

Mark Indelicato

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

Jerry Della Femina

I always believe that if you're looking at a magazine and I'm one of 40 ads, I - in effect - get one-fortieth of your attention. But if, when you close that magazine, you're still thinking about my ad, I've got a lot more than one-fortieth of your attention.

Kenneth Cole

I can say that every ad that I control, that I'm going to make sure my ads are positive.

John Hickenlooper

I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.

Terry Gross

You run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads about guy's wife dying with cancer...? Remember this? This was a serious series of ads, and it was deadly effective.

Rush Limbaugh

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Matt Cohler

I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.

Ro Khanna

An electronic paper has infinite space because you can bring forth as much content as a reader wants. And the resolution of ads is very high. And when you touch the ad you can interact with the advertiser and the paper will take you to the advertiser's Web site and you can get more information. So ideally there should be a better connection between the ads you're shown and what you're actually interested in.

Russ Wilcox

It is true that ADs do not get a chance to get a chance to create or produce, almost never, because it's whole separate thing. Most creative producers you have to come up on the development side, you work with agents, you work with writers, you're in the office and then the AD's are on the set. But it's a real shame because part of - no decision in producing can be made correctly unless you have all the creative information you need but you also have all the budget and scheduling information you need.

Bruce Cohen

If you look at the media coverage and surfing magazines, the one thing that really stands out is how hard it is to find a photo of a girl in a magazine unless it's an ad. It's kind of strange, still to this day. You see these great looking girls surfing so well that are amazingly talented... They are finally the total package.

Lisa Andersen

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

Roy H. Williams

The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.