A Quote by Gretchen Rubin

A book is a better way to develop a complicated idea, or to tell a big story and to show how ideas weave in and out of each other, which is something that comes up a lot in happiness because all these ideas are interconnected.
The ideas always have to be in service of the story. And that's what Scott and the writers did - they weren't trying to beat you over the head with an idea; they had a story they wanted to tell, and they had ideas, so they used the story as a way of fleshing out the ideas. It all depends on where they want to go with it.
Let's get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn't to find these ideas but to recognize them when they show up.
I see the emphasis on a lot of ideas and I know that's directed at me. [Megan Chance] come up with an idea, hone it, and write it. I come up with thirty ideas, flesh each one out, research each one, come up with characters, and then decide I don't like it.
Once I'm given an idea for a story I have a million ideas on how it should be illustrated, but I don't have a big shoebox full of unfinished ideas.
Being able to chuck ideas around and bounce ideas off each other with anyone I'm working with is just something I love to do, that's how most of these ideas are formed.
The best way to get kids to read a book is to say: 'This book is not appropriate for your age, and it has all sorts of horrible things in it like sex and death and some really big and complicated ideas, and you're better off not touching it until you're all grown up. I'm going to put it on this shelf and leave the room for a while. Don't open it.
You have to have a lot of ideas. First, if you want to make discoveries, it's a good thing to have good ideas. And second, you have to have a sort of sixth sense-the result of judgment and experience-which ideas are worth following up. I seem to have the first thing, a lot of ideas, and I also seem to have good judgment as to which are the bad ideas that I should just ignore, and the good ones, that I'd better follow up.
Every book I write is filled with ideas to open people's minds. And many of my books are intended for the lay mind, for people who have no idea about what's going on in quantum physics. They are meant to get big ideas across in the simplest way so young people can start to wrestle with these ideas.
But that initial, comet-blazing-across-the-sky, Big Idea is only the beginning. Each book is composed of a mosaic of thousands of little ideas, ideas that invariably come to me at two in the morning when my alarm is set for seven.
There are a million ideas in a world of stories. Humans are storytelling animals. Everything's a story, everyone's got stories, we're perceiving stories, we're interested in stories. So to me, the big nut to crack is to how to tell a story, what's the right way to tell a particular story.
I never think of an entire book at once. I always just start with a very small idea. In 'Holes,' I just began with the setting; a juvenile correctional facility located in the Texas desert. Then I slowly make up the story, and rewrite it several times, and each time I rewrite it, I get new ideas, and change the old ideas around.
Three elements go to make up an idea. The first is its intrinsic quality as a feeling. The second is the energy with which it affects other ideas, an energy which is infinite in the here-and-nowness of immediate sensation, finite and relative in the recency of the past. The third element is the tendency of an idea to bring along other ideas with it.
You really have to try and find a way to communicate [in the Rock and Roll Fantasy Camp], to respect each other's opinions and ideas, to be able to fight for something you feel is better than somebody else's idea.
Here is how you know someone has had a good idea: Other people freely admit to their friends that said idea has changed their lives. Most people today will grant that fire and the wheel are the big two. After that, any attempts to rank the greatest ideas of all time are going to draw lots of argument. You’ll have zealots pimping this god or that on the one hand, scientists pimping Darwin on the other, and then practical people pointing at written language and saying, look, fellas, the reason those ideas have gone viral is because someone figured out how to write them down.
a novel is not born of a single idea. The stories I've tried to write from one idea, no matter how terrific an idea, have sputtered out and died by chapter three. For me, novels have invariably come from a complex of ideas that in the beginning seemed to bear no relation to each other, but in the unconscious began mysteriously to merge and grow. Ideas for a novel are like the strong guy lines of a spider web. Without them the silken web cannot be spun.
There's no such thing as good ideas and bad ideas. There are only your own ideas and other people's. If you want someone to like your idea, tell him he said it first last week and you just remembered it.
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