A Quote by Jay Chiat

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Decide what you want and don't think of the intermediary conditions. When Nature works for us we should want what we want and Nature will work it out for us.
I don't believe that the American people want us to focus on our job security. They want us to focus on their job security. I don't think they want more gridlock. I don't think they want more partisanship. I don't think they want more obstruction. They didn't send us to Washington to fight each other in some sort of political steel-cage match to see who comes out alive. That's not what they want. They sent us to Washington to work together, to get things done, and to solve the problems that they're grappling with every single day.
Millennials want to find meaning in their work, and they want to make a difference. They want to be listened to. They want you to understand that they fuse life and work. They want to have a say about how they do their work. They want to be rewarded. They want to be recognized. They want a good relationship with their boss. They want to learn. But most of all, they want to succeed. They want to have fun!
In modern society most of us don't want to be in touch with ourselves; we want to be in touch with other things like religion, sports, politics, a book - we want to forget ourselves. Anytime we have leisure, we want to invite something else to enter us, opening ourselves to the television and telling the television to come and colonize us.
So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
I don't hold myself out as a role model. I don't believe that everyone should make the same choices; that everyone has to want to be a CEO, or everyone should want to be a work-at-home mother. I want everyone to be able to choose. But I want us to be able to choose unencumbered by gender choosing for us.
We can't do both. If you want us to lead, don't criticize us. And if you want us to play a supporting role, then tell us who is going to lead.
All things and all people, so to speak, call on us with small or loud voices. They want us to listen. They want us to understand their intrinsic claims, their justice of being. But we can give it to them only through the love that listens.
We're always contradicting ourselves. We want people to tell us apart.... ...yet we don't want them to be able to. We want people to get to know us... ...but we also want them to keep their distance. We've always longed for someone to accept us... But we never believed there'd be anyone who would accept our twisted ways. That's why we'll stay locked up tight... ...in our own little private world... ...and throw away the key, so that no one can ever hurt us.
We can walk and chew gum at the same time. Yes, the American people want us to legislate, they want us to insist on furthering their set of values, but they also want us to resist and exercise our oversight powers.
Joy makes us want to invest more deeply in the people around us. It makes us want to learn more about our communities. It makes us want to be able to find ways of being able to make this a better external world for all of us.
There are no impediments now to corporations. None. And what they want is for us to give up. They want us to become passive. They want us to become tacitly complicit in our own destruction.
We think we should have to work in order to feel. We want to have our cake resist us; and then we want to eat it, too.
It's okay if you want to go. Everyone wants you to stay. I want you to stay more than I've ever wanted anything in my life. But that's what I want and I could see why it might not be what you want. So I just wanted to tell you that I understand if you go. It's okay if you have to leave us. It's okay if you want to stop fighting.
Immigrants to America help us with the work they do. They challenge us with new ideas, and they give us perspective. This is still the nation that more people around the world want to come to than any place else. That has to tell us something about ourselves. If around the world this is the place people want to come to so much, maybe there's more here than many of us realize-and that many of us can take advantage of.
Most of us don't mind doing what we ought to do when it doesn't interfere with what we want to do, but it takes discipline and maturity to do what we ought to do whether we want to or not.
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