A Quote by Jake Paul
Social media is kind of the same across the board, so you just have to know how to engage your audience, and you will be popular on any platform that comes up.
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Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
What social media has done - Facebook, Twitter - is show the audience. I don't have an audience. When I make my work, it just goes out into the ether. I have a thick skin and it just brings me down to earth, you know, to realize how out-there and far away and paltry the audience is that gets what I'm saying. It's depressing if I let it get to me. And it's the same with hanging a show, the way it's put up, like, three stories high and you can't read a single word.
When I think about privacy on social media sites, there's kind of the usual suspect problems, which doesn't make them any less important or severe; it's just we kind of know their shape, and we kind of know how we're going to solve them.
Across the board you can run up against 10 athletes where we're the same physically. They've done the same kind of training; they are in the same kind of shape. But the one that wins is the person who really believes they can win.
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.
When I am abused online I take snapshots for evidence, I report it to the social media platform and I ban the abuser. If I am threatened with violence I report the abuser to the police. It is vital to remember that threatening violence online is just as illegal as it is offline. Know your rights and the reporting procedures of any online platform you use.
'Superbetter' looks more like a social media platform or a social network than a typical video game. You know, there aren't any 3-d spaces to explore. You don't have this avatar that you're building up. It's more about thinking like a gamer.
After all, this is how you learned how to walk. You didn't just jump up from your crib one day and waltz gracefully across the room. You stumbled and fell on your face and got up and tried again. At what age are you suddenly expected to know everything and never make any more mistakes? If you can love and respect yourself in failure, worlds of adventure and new experiences will open up before you, and your fears will vanish.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
I feel like if you know any women who's an essayist or a writer or a public speaker or just a public person, and they have any presence at all in any kind of social media, or any place where men can voice at them, you have to be pretty amazed at the level of special provocation and sort of violent speech and misogyny that comes at them. Any woman that's really in the public sphere has experienced this. It's kind of shocking how universal it is.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
I'm going to proportion more time to organizing and taking action and less time to passively consuming news that is dispiriting me. Part of this will be to get off social media. I know social media is just a tool, but we've been using it in a way that has transformed us from a nation into an audience, passively spectating our own ruin.
I'm on social media a lot. It kind of revises or revives your career. Because of social media I get pictures and autographs from all over the place. If that wasn't around, people would wonder, "What's Frank Stallone up to?" Now they can just got to YouTube and see a million things. It's quite a bit of fun.
The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
The internet, like social media, seems to me to depend on how you use it, where you spend your time on it. I used to be quite anti-social media, but I can see now that it can be a good tool for artists, a way for us to speak to each other outside of standard economies and across languages and borders.
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