A Quote by James Surowiecki
The reason advertising is governed by fear, after all, is that most agencies rely on just a few clients to bring in the lion's share of their revenues.
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Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.
We can either be governed by fear - fear of immigrants, fear of Muslims, call the press the enemy of the people, tear kids away from their parents at the U.S.-Mexico border - or we can be governed by our ambitions and our aspirations and our desire to make the most out of all of us. And that's America at its best.
All countries must be governed by the modern people; they must be governed by the progressive people; they must be governed by those who believe in the reason and science; they must be governed by the compassionate and just, by the ethical and honest, by the nonviolent and peaceful people; they must be governed by the libertarians; they must be governed by the people who believe in the enlightenment and who refuse to shape the society based on some childish religious stories!
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
Sound and sufficient reason falls, after all, to the share of but few men, and those few men exert their influence in silence.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Remember, we could solve this in a heartbeat with ranked-choice voting. The Democrats won't pass it. This allows you to rank your choices and eliminates the intimidation and the fear. They won't pass it; I know because I helped file the bill. Sixteen years ago in Massachusetts they could have solved the spoiler problem. They won't do it because they rely on fear. The fact that they rely on fear tells you something very important. They are not on your side. For that reason alone, they do not deserve your vote.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
There has to be some limit to what lawyers can take from their clients. Otherwise, cagey attorneys end up with the lion's share of the settlement and the victims end up with little more than scraps.
Wit is so shining a quality that everybody admires it; most people aim at it, all people fear it, and few love it unless in themselves. A man must have a good share of wit himself to endure a great share of it in another.
But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.
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