A Quote by James Surowiecki

Traditionally, tours were a means of promoting a record. Today, the record promotes the tour. — © James Surowiecki
Traditionally, tours were a means of promoting a record. Today, the record promotes the tour.
I'm usually going to make a record, finish a record, start a record or start a tour or between tours.
Traditionally the show must go on which is a stupid thing to say, but that in a nutshell is what's going on. We have a new record out; if we won't tour, the new record dies. It's reality - it's what business is nowadays. You just need to tour to sell your albums.
Whenever I approach a record, I don't really have a science to it. I approach every record differently. First record was in a home studio. Second record was a live record. Third record was made while I was on tour. Fourth record was made over the course of, like, two years in David Kahn's basement.
My life used to be record, tour, record, tour. You can never say no as a freelance musician. I was on the road 200 days a year.
When I was growing up, my mother would always say, 'It will go on your permanent record.' There was no 'permanent record.' If there were a 'permanent record,' I'd never be able to be a lawyer. I was such a bum, in elementary school and high school... There is a permanent record today and it's called the Internet.
When I was growing up, my mother would always say, 'It will go on your permanent record.' There was no 'permanent record.' If there were a 'permanent record,' I'd never be able to be a lawyer. I was such a bum in elementary school and high school... There is a permanent record today, and it's called the Internet.
I call it "being interrupted by success." We had done The Soft Bulletin, which came out in 1999, and we knew we that were gonna make another record before too long. But in between this, we were still in this mode of kind of just - not re-creating what we could be, but kind of doing different things. For the longest time in the Flaming Lips we were like, "Make a record, go on tour. Come back, make another record," and you know, I think, frankly, we were kind of like, "There's more to life than just recording records and going on tour."
I don't think that much anymore in terms of 'write a record, record a record, tour a record,' because in my own mind, things have changed, in that I'm just an ongoing artist. I'm not quite sure what the next project needs to be until it presents himself, and then I know. I just follow dutifully while I'm being led.
The first record was basically a quick, fast record. The second record, we were going for more of a poppier sound - like a heavy pop sound. For 'Rocket to Russia,' we'd sort of reached our pinnacle. We'd gotten really good at what we were doing, so that's like my favorite record - that's a really good record. It's just great from beginning to end.
If you repeat what you did in the last tour, the likelihood is it's not gonna be successful twice. People are nostalgic about a particular record, because it's about the time when they were listening to that record. But if you do it again, they're like, I'm not that guy anymore.
I know if I don't tour people will forget the record and you run a high risk of the record failing.
I guess if I looked at it from an athletic standpoint, I don't really need to win another Tour. Seven Tours for me was a dream, six broke the record, so that eight doesn't really mean much.
If I want to do an orchestral record, if I want to do an acoustic record, if I want to do a death-metal record, if I want to do a jazz record - I can move in whichever direction I want, and no one is going to get upset about that. Except maybe my manager and my record company.
The live thing is separate from the record for me. I have to figure out a way to make the songs work live. It's always going to be different than it is on a record, because every record I've made, there are people playing parts on there that are not going to be coming on tour with me. As much as still feeling connected to it, it's more like rediscovering.
If I had had a chance to tour with Van Halen before the record, I think it would have been a different record.
In the year after we signed with I.R.S. we made a record, started our own tour, toured with the Police, and our record went to No. 1. It was insane.
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