A Quote by Geraldine Laybourne

Women are underserved and underestimated as consumers. — © Geraldine Laybourne
Women are underserved and underestimated as consumers.
The Republicans underestimated and underestimated and underestimated Donald Trump. And look where that got them. They kept saying, no, no, no, that's not going to happen, we don't have to worry about that.
One of our missions has been to create an all-natural hair care line that caters to meet the unique needs of multi-ethnic consumers, which has traditionally been an underserved group in the mass market.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
I underestimated the low level of capacity. I also underestimated the cultural roots of corruption.
I am convinced that my dark-horse candidacy helped pave the way for women and members of underserved communities to seek political office.
I think a lot of women are underestimated.
If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.
Most women's magazines simply try to mold women into bigger and better consumers.
Even though Haitian women are considered the 'poto mitan' - the 'central pillars' of the family and their communities - they are often the most underserved members of already poor communities.
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
Please, please, stop referring to yourselves as 'consumers.' OK? Consumers are different than citizens. Consumers do not have obligations, responsibilities and duties to their fellow human beings.
Frankly, I find it very odd that, in a population that's more than 50 per cent of women, that Hollywood isn't producing more movies to cater to that audience. The demographic is being grossly underserved, in my opinion.
I think that women are often underestimated - our suggestions, our advice, our leadership style. I think one of the reasons that that happens is women are much less likely to blow their own horn and brag about everything that they've done.
Women watch plenty of television and theater. They're consumers, like everybody else. I think people don't thinking women go to the movies is a thing that still has to be addressed and changed.
I think, as e-commerce grows as a category, most e-commerce companies are focused on women because they are the decision makers and the consumers. When you think of e-commerce, and fashion is a big part of that, women are much more in tune with what other women are looking for online.
Women are the primary healthcare consumers in the country. 80 percent of all healthcare decisions are made by women.
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