A Quote by Jerry Della Femina

The object of advertising is to get people to feel better about the product you're selling. — © Jerry Della Femina
The object of advertising is to get people to feel better about the product you're selling.
When I'm talking about a product, before it was a product, it was in my brain. So if I have an inspiration, I will literally get up in the middle of the night, and I'll dream about my customer... I don't feel like it's selling. I feel like it's talking about my children.
It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Advertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second.
Selling is the most important skill as an entrepreneur. I'm not talking so much about selling a product so much as selling yourself, team, and deals.
In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.
For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.
Politics, like advertising, is about people selling you things you didn't really want or need.
Basically, you're selling a world as an actor, right? I mean it's like any sales person: if you believe in your product, you know your product, you sell it a lot better.
One of the reasons that I really don't mind that people are selling Linux commercially is exactly because it does make me feel good that people use the product.
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
I need to get better as a player, I need to get fitter, and I need to get better on the mental side. It's exciting for me, because there's so much I could do better. I don't feel like I've really maxed out any shot. People talk about my serve, but I think that can even get better.
Starbucks did this magical thing where it took a product that people didn't really care that much about and made it this treat. It makes you feel better about your day and gives you a chance to reflect, makes you feel a little special.
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