A Quote by Jerry Della Femina

Most of the people in advertising now - mention Bill Bernbach to them, they don't know. — © Jerry Della Femina
Most of the people in advertising now - mention Bill Bernbach to them, they don't know.
I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
If you look at the history of advertising, most of them were Jews, so it was only a matter of time before 'Mad Men' explored that area of advertising.
When you've got little kids, and you're tucking them in. When you open a door and they're in their pajamas and they're, you know, wrestling with you and asking you, you know, to read to them and stuff, [The white House] starts feeling like home pretty quick. Not to mention having a mother-in-law upstairs, and the dog, and now two.
...the people who talk most about the need to regulate guns are also usually the same people who know the least about them. Ask these gun prohibitionists about the Second Amendment and they'll usually mention hunting or sport shooting.
The immigration bill - the new immigration bill - [Bill Clinton] has stripped the courts, which Congress can do under the leadership of the president, so that people who had a right to asylum or to petition - for asylum who were legal residents are now unable to go through because that part of the bill has been taken out.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
The first of the month falls every month, too, North or South. And them white folks who sends bills never forgets to send them-the phone bill, the furniture bill, the water bill, the gas bill, insurance, house rent.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
The congresspersons who are co-sponsoring the bill are being beat up in their districts with negative advertising. We need to go to them and say we understand; we're here to help and on your side.
You don't know who the next group is that's unpopular. The Bill of Rights isn't for the prom queen. The bill of rights isn't for the high school quarterback. The Bill of Rights is for the least among us. The Bill of Rights is for minorities. The Bill of Rights is for those who have minority opinions.
Now these fellows in Washington wouldn't be so serious and particular if they only had to vote on what they thought was good for the majority of the people in the U.S. That would be a cinch. But what makes it hard for them is every time a bill comes up they have things to decide that have nothing to do with the merit of the bill. The principal thing is of course: What will this do for me personally back home?
Advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business
This site uses cookies to ensure you get the best experience. More info...
Got it!