A Quote by Jerry Della Femina
Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.
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That's a point that Dan Ellsberg has made for years. He said it's kind of like if you and I go into a grocery store to rob it, and I have a gun. The guy may give you the money in the cash register. I'm using the gun even if I don't shoot. Well that's nuclear weapons - essential to post-war deterrence - they cast a shadow over everything.
Today you can go to a gas station and find the cash register open and the toilets locked. They must think toilet paper is worth more than money.
I watch the Cannes awards ceremony because I relate more to the films that are competing in Cannes than the ones competing for the Oscars.
I think sometimes, when you're on top and all you do is win, win, win, win, win, you get lazy and lose focus. When you lose it opens your eyes and you get serious. There is always a time when it is good to lose, at the right time for you.
I do acting for the awards... and cash money.
The idea of money being something physical is almost entirely a fiction. Sure, you can go to your ATM and pull out cash. And you can feel cash in your back pocket and have some tangible comfort there - but in reality, the majority of your money is a number on a screen.
If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring.
There are all these awards that you've never heard of, and you get nominated, and suddenly you're at these awards shows, so you really don't care if you win. You really don't. You're going there, you're getting dressed up. And then you get to the awards show, and you sit down. You walk the red carpet. Everybody loves you. It's great. You sit down, and all of a sudden your category comes up, and you get nervous. And it's a complicated emotion, because it's not like you absolutely want to win, but then you don't want to lose.
The big thing is, everybody says it's being in the right place at the right time. But it's more than that, it's being in the right place all the time. Because if I make 20 runs to the near post and each time I lose my defender, and 19 times the ball goes over my head or behind me - then one time I'm three yards out, the ball comes to the right place and I tap it in - then people say, right place, right time. And I was there *all* the time.
Think about it: You're trying to raise cash to save an endangered animal. You've got orphaned pandas getting 3 trillion YouTube hits, and you've got seals being clubbed over the head by roughnecks. The money flows in. But what about the poor shark?
Win or lose, everybody gets what they want out of the market. Some people seem to like to lose, so they win by losing money.
If you join a fight for social justice you may win or lose, but just by being part of the struggle, you win, and your life will be better for it.
Tell the truth. All the time. About everything. What's the alternative to radical honesty? Waste. Wasted time, wasted money, wasted possibilities-a wasted life.
The cash register did more for human morality than the Congregational Church. It was a really powerful phenomenon to make an economic system work better, just as, in reverse, a system that can be easily defrauded ruins a civilization. A system that's very hard to defraud, like a cash register, helped the economic performance of a civilization by reducing vice, but very few people within economics talk about it in those terms.
JPMorgan was already, for the most part. Our businesses at JPMorgan share the same cash-management systems. The commercial bank, the private bank, the retail bank, they all use the branches. The cash-management system moves the money around the world - for global corporations, and for you, the consumer, too.
There are two things that create opportunities. One is being involved with something that makes money, and the other is winning awards. And the reason that winning the awards creates the opportunities is because it gives the people who are selling the picture the opportunity to make more money.
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