A Quote by Jerry Reinsdorf
I thought that the Bulls were an undermanaged, under-operated team and that it could be a very successful franchise if run properly.
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When I bought the team, I wasn't thinking about a new arena. But obviously I'm very proud of the contributions that the Bulls franchise has made to the community between Chicago Bulls Charities and the re-development of the West Side with the United Center being the catalyst.
I've been interested in basketball since I was a little kid - like, 3. The Bulls were my team. If you grew up in Gary, the Bulls were everybody's team.
When I got started, the Bulls weren't even that popular in Chicago. The Chicago Sting, the indoor soccer team, was outdrawing the Bulls. Now you can travel all over the world - Europe, Far East, Africa, wherever - and you see people with Bulls memorabilia or merchandise. It's incredible and the one thing I never could imagined accomplishing.
I've run a very successful business, and I think I can also run a very successful team.
I think it's great to be a part of a franchise that is successful. Any franchise is successful because it's a continuation and people have seen it.
The thing is, 'Discworld' had been going on for a very long time, and I've written children's books as well. Usually when people have a really big series they franchise it, which I thought is a bit of a no-no, so I thought what I'd do is I'd franchise it to myself.
We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.
It's very rare, in a movie franchise, where you have the same creative team behind the camera and in front of the camera, pretty much, for the entire growth of the franchise.
Guitar Hero has been so successful that a lot of people were questioning how it was possible to innovate on the most successful franchise of its kind.
As I have conveyed before, ultimately I would like to lead a team's basketball operation and be a part of a successful franchise.
As a young prosecutor, I used the Bureau of Criminal Investigation extensively. I saw that there were problems with BCI. Frankly, I thought I could fix them. I thought if I was successful, I could really make a difference as attorney general.
If you were a boy and a girl and you were in love with each other, really, properly in love, and if you could show it, then the people who run Hailsham, they sorted it out for you. They sorted it out so you could have a few years together before you began your donations.
What happens is that all your life you operated businesses in such a way that you could one day afford to buy a baseball team. And then you buy the team and forget all the business practices that enabled you to buy it.
We work as a team, and that is a huge part of why we have been successful; we run fast as a team.
Honestly, I think winning changes all of that. It doesn't matter where you are - it could be Timbuktu - if you win, people will watch, they'll follow and they'll support. It's my responsibility to put a team on the floor that will win, and that attracts players. Look at the teams that have been successful in the NBA. Yes, you have big, glamorous cities like L.A. But Miami has won, and so has San Antonio. Oklahoma City is a very successful team. They're not the biggest markets.
Yes, I think the '96 Bulls are the greatest of all time. I think the 72-10 record speaks for itself and the fact that we were able to cap it off with a championship. What it boils down to is we had a dominant style, a dominant defense, and we were a very good offensive team. It was the way we dominated our opponents that separated ourselves.
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