A Quote by Jeff Zucker

CNN is not and never will abandon our first and fundamental brand equity, which is news and breaking news. — © Jeff Zucker
CNN is not and never will abandon our first and fundamental brand equity, which is news and breaking news.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
I love breaking news. And I was always trying to create the new, the next thing in television news. So I was the first to do overnight news.
I'm confused about who the news belongs to. I always have it in my head that if your name's in the news, then the news should be paying you. Because it's your news and they're taking it and selling it as their product. ...If people didn't give the news their news, and if everybody kept their news to themselves, the news wouldn't have any news.
CNN has a thing called You Choose the News. Y'know what CNN? I'm turning you on because I don't know the news. I was hoping you could help me.
Television has certain imperatives that CNN had the luxury of ignoring for a long period of time. CNN could take the position that the news would be the star, because in most of the programming day, they were the only all-news operation on the air.
We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well
We're going to develop - what we want to do is to provide the viewers with what they want from CNN and that is the news. So when people tune in, they'll get the latest news, but they'll also get the biggest story of the day in depth, as CNN does so well.
The phone's never far away. The TV's always on. We are constantly on the news cycle; either watching the news, making the news, talking about the news.
Just because somebody says you are not trustworthy, that doesn't mean it is so... CNN's brand equity is built over 37 years doing hard work in very dangerous places... those who rely on CNN trust CNN more than ever.
As CNN saw our growth in African-American viewership, they affirmed a fundamental truth of news coverage - people will watch you if they see themselves in what you report. It doesn't hurt if the people doing the reporting look like them, too.
Breaking news is a thing that's on TV all day. 10 or 15 years ago, breaking news would get everybody around the table because it was going to be something huge.
Is it shocking that it's very difficult for a news organization to do news in America now? It's not shocking because we're a culture that doesn't want news. We want entertainment. We want info-tainment. That's why CNN is having problems.
What's so ironic is that CNN's doing reports on fake news, and they have someone who writes one false news story after the next.
When CNN launched in the early 1980s, everybody said: A 24-hour news network won't work. They launched, they did ok, CNN went almost bankrupt because of the risks they had taken, they got bailed out, and 25 years later CNN is a huge global brand. I think the same is going to happen in digital. If you look at the younger generation, there is a huge consumption of digital media and almost no consumption of print or traditional television. Eventually money will follow that. It is just a question of which companies win, how long it takes to get there and what kind of model you need to apply.
When the news first came that Japan had attacked us my first feeling was of relief that ... a crisis had come in a way which would unite all our people. This continued to be my dominant feeling in spite of the news of catastrophes which quickly developed.
Our deep collaboration with ABC News further strengthens Yahoo! as the No. 1 online news source, greatly enhancing our already robust news content.
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