A Quote by Jim Allchin

We're obviously going to spend a lot in marketing because we think the product sells itself.

Jim Allchin

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Because Going Itself Lot Marketing Obviously Product Sells Spend Think

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Jim Allchin
American - Businessman
Born: 1951

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Market-driven design builds the success of the product's marketing into the product itself.

Seth Godin

Beautiful art sells. If it sells itself, it is an idolatrous commodity; if it sells anything else, it is a seductive advertisement.

Dave Hickey

How do you design the product in a way so that it sells itself?.

Regis McKenna

A good advertisement is one which sells the product without drawing attention to itself.

David Ogilvy

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

Seth

To a certain extent in Hollywood you're a product, and your product is whatever sells the most, and whatever sells the most is whatever the public likes to see you do - if anything.

John Malkovich

I am stuck in the dream of an album that sells well not because of marketing, but because people like the songs.

Steven Morrissey

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Phil Knight

I don't do something because I think it will sell 30 million albums. I couldn't care less. If it sells one, it sells one.

Oscar Peterson

Obviously sex and nudity sells, but that's what people go to cable for but that's not going to happen on network daytime television... so I think it really is always going to come down to story. How do you make a story interesting enough so people will tune in? That's always going to be it.

Jack Wagner

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Ben Cohen

With a novel, you have the reader with you a lot longer, and you owe him a lot more. Obviously you have to have a plot - I say "obviously," although I think a lot of fiction doesn't, and nothing seems to happen. But to me, there should be something that happens, and it should be at least vaguely plausible. And because the readers are going to be with these characters for a long time, you have to get to know them and like them and want to know what happens to them.

Dave Barry

A product is not a product unless it sells. Otherwise it is merely a museum piece.

Theodore Levitt

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.

Serj Tankian

A Quote by Jim Allchin

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