A Quote by John Updike

I would write ads for deodorants or labels for catsup bottles if I had to. — © John Updike
I would write ads for deodorants or labels for catsup bottles if I had to.
Everybody uses labels: they give you a handle on things - an over-simplified handle, sure, but without labels, without ads, without words, the world would be an indistinguishable mass, a blur. You can hope, maybe, that people ascribe so many labels to you that none wins out
We had labels offering us deals the first year we formed - 1995 - but we were afraid of them going, 'Let's change this and that.' We had labels telling us to get rid of our singer. I look back sometimes and go, 'Imagine if we had done that-what a shame it would have been?'
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
In 1916, when Johnny Heartfield and I invented photomontage in my studio at the south end of the town at five o'clock one May morning, we had no idea of the immense possibilities, or of the thorny but successful career, that awaited the new invention. On a piece of cardboard we pasted a mishmash of advertisements for hernia belts, student song books and dog food, labels from schnaps and wine bottles, and photographs from picture papers, cut up at will in such a way as to say, in pictures, what would have been banned by the censors if we had said it in words.
She wanted only tall smooth bottles whose labels spoke of Proof.
I have never stored water in plastic bottles, always in glass, steel or copper bottles and containers. I even carry my own water to work, and refill bottles for drinking.
In the book, I write about children in first grade who were taught to read by reading want ads. They learned to write by writing job applications. Imagine what would happen if anyone tried to do that to children in a predominantly white suburban school.
I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
I wasn't setting out to write a documentary; if I had, I would have done it in a completely different way. I was asked to write a drama that would appeal to a big audience in America that had no knowledge or interest in The Tudors at all.
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
When I got in trouble, my mom would make me read or write - I would have to write my name over and over and over again. It gave me great penmanship, but I also just liked to write. Every time I would go to the store, I would buy a notebook. I had thousands of them.
I would prefer a society where we don't have to explain ourselves. But I get that many people just need those labels to understand it. And if I make my situation or beliefs more understandable by putting labels on it, I'm happy to do it.
People think they don’t understand math, but it’s all about how you explain it to them. If you ask a drunkard what number is larger, 2/3 or 3/5, he won’t be able to tell you. But if you rephrase the question: what is better, 2 bottles of vodka for 3 people or 3 bottles of vodka for 5 people, he will tell you right away: 2 bottles for 3 people, of course.
'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.
Now he would never write the things that he had saved to write until he knew enough to write them well. Well, he would not have to fail at trying to write them either. Maybe you could never write them, and that was why you put them off and delayed the starting. Well he would never know, now.
This site uses cookies to ensure you get the best experience. More info...
Got it!