A Quote by John Battelle

I think Facebook is an extraordinarily important part of the Internet ecosystem, and having a robust presence there is a critical part of any brand (or company's) strategy.
Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.
I think there are a lot of hurdles between a normal consumer brand figuring out their mobile strategy - let alone their chat app strategy - and programming a Facebook Messenger chatbot.
It all stems from the same thing - which is that when we are face to face - and this is what I think is so ironic about Facebook being called Facebook, because we are not face to face on Facebook ... when we are face to face, we are inhibited by the presence of the other. We are inhibited from aggression by the presence of another face, another person. We're aware that we're with a human being. On the Internet, we are disinhibited from taking into full account that we are in the presence of another human being.
Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.
Facebook is like the Internet: a large company and an application. Bitcoin is a protocol for decentralisation, so you could build a decentralised company on top of it, a stock market. It's an Internet of ownership, so it's not quite a direct comparison.
An artist may sustain a body of work as an ecosystem, in which every part is used to every advantage, not consuming any part without regenerating it.
Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a companys existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being.
There's something about having an artistic outlet that is so important to the human mind and development. It's as important as any other subject in school. I think it should be mandatory. It's part of our genetic makeup.
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers. That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.
NHL clubs don't like having to shut down at a critical part of the season and disrupt our season for anything, let alone a situation where we're not given an opportunity to promote our presence.
You know, I think that a conversation about what Facebook is - is it a public resource, even though it's a privately owned corporation? Is it a media company? It is certainly not just a platform, as Facebook has claimed repeatedly. I think that is a really important question.
I think a critical part of being successful in our industry is having a beginner's mind
People sometimes talk about me as being a brand, having a strategy and whatever else. I wish. Seriously. I wish I had it together enough to have a strategy. But it's so instinctual. It usually comes down to two things: the person I'm working with - the director is really important to me - and a line in a script.
Anytime Facebook wants to change how it might use all that data about you, in any way, across any service it has within the Facebook ecosystem, all it has to do is change one privacy policy, tell you about it, and that's that.
People believe that management consultants are mostly useless parasites. Up until about 1980 it was consultants more than anyone else who came up with the critical concepts behind strategy. The history of strategy suggests there are lots of things consultants can do for a company that the company can't typically do for itself.
You can establish a presence on the internet; you can have just as much of a presence as a major company or anyone else.
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