A Quote by John Caples

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.

John Caples

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Advertisement Big Catch Get Group Headline Hook Interest Out People Point Reach Reach Out Special Trying Use Your

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John Caples
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May 1, 1900 - June 10, 1990

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

Robert Collier

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

Claude C. Hopkins

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

John Caples

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

David Ogilvy

I believe that every paper in the country should have one headline that when you read it, you laugh so hard you can't stand it. It has to be that way. What about a headline like this: 'Hippo Eats Dwarf'? How good is that? You read that headline, and you immediately close the paper and say, 'Wow, it's gonna be a great day.

Lewis Black

Sometimes the media twists your words, and they say things to get a headline, and it's not necessarily what came out of your mouth, and they take things out of context 90 percent of the time. But I guess - any publicity is good publicity, I guess.

Paige VanZant

An advertisement will be a good one - that is if the headline is really a "stopper."

John Caples

You have to get a great headline to attract attention in your blog - it's about the lure - not the rod.

Michael Hyatt

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

John Caples

What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.

John Caples

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

John Caples

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.

John Caples

To wake up in England and have the newspaper on your front door with a headline that says, 'Ozzie's Beach Whale of a Daughter,' doesn't really do much for your self-esteem at all.

Kelly Osbourne

I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to give people a reason to click through. Blogs need to be real and personal. Reading it should be like hanging out with you. I play music for my readers. I show them videos I like. I tell them what I did over the weekend. And I tell them what is happening in the technology, Internet, and VC markets.

Fred Wilson

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

Ted Nicholas

A Quote by John Caples

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