A Quote by John Sculley

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
The real bug here is that the design of the system even permits this class of bug. It is unconscionable that someone designing a critical piece of security infrastructure would design the system in such a way that it does not fail safe.
When I design, I always design around denim. I think of designing as a lifestyle. I design for that career oriented girl who will be sitting at an office all day long, but is still going out and being social at night.
To design things means to interfere with things: to think of how they might be and to alter how they are. Design is to making as writing is to speech: it is an ordinary physical activity pushed to a conscious edge. That interference with the given world can still be founded on admiration. Where it is not, what is the point of designing at all?
My opening line to my students, and a recurring theme in my classes, was that the big design problem isn't designing a house for your parents or yourself, a museum, or a toaster, or a book, or whatever. The big design problem is designing your life. It's by the design of your life that you create the backboard off which you bounce all your thoughts and ideas and creativity. You have to decide what it is that you want to do each day.
The creative folks intuitively design what's best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics.
I don't have a background in design, so I think it's always about what I see in the world and what inspires me. So yes, I am designing for myself. I'm going through this whole evolution, which is a process of growing up and going from modeling to styling to designing.
I enjoy trying to inspire myself. I enjoy the artistic side of everything. Music, art, fashion, everything. I just like to be on the cutting edge of it. I'm into designing houses and interior design. I like change. I like creating things out of nothing.
I enjoy trying to inspire myself. I enjoy the artistic side of everything. Music, art, fashion, everything. I just like to be on the cutting edge of it. Im into designing houses and interior design. I like change. I like creating things out of nothing.
I'm into designing houses and interior design. I like change. I like creating things out of nothing.
I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being; it's the design of speech; it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood.
I would never live in anything I design. Life and art are different. My life is very precious to me - my art is precious to me. I love designing things for other people, but I don't like designing things for myself.
I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'
Airplanes were invented by natural selection. Now you can say that intelligent design designs our airplanes of today, but there was no intelligent design really designing those early airplanes. There were probably at least 30,000 different things tried, and when they crash and kill the pilot, don't try that again.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
Everything that we design is designing us back
Ergonomics is about designing for failure modes and extremes: how things break under repetition, stress or other limits. And the goal of ergonomic designis to create an alignment between the user's limits, the thing you're designing, and how people will ideally use that thing.
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