A Quote by Jonathan Ive

Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.
You learn a lot about vital corporations through non-vital corporations.
All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.
I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.
A lot of people have said a lot of great things about Steve Jobs. And for good reason: he built the world's second-most valuable company, with billions in profits and products that have improved every aspect of our lives. But Steve didn't get there by being a soft, fluffy, Kumbaya-type leader.
The defining character of Steve Jobs isn't his genius, it isn't his talent, it isn't his success. It's his love. That's why crowds came to see him. You could feel that. It sounds ridiculous to talk about love when you are making a gadget. But Steve loved his work, he loved the products he produced, and it was palpable. He communicated that love through bits of steel and plastic.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money. And yet that is exactly what Google did. And Apple, for that matter. You'd think examples like that would be enough to convince people.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
A lot of women feel it's a man's world. Some people think all you need to do is marry a rich guy, and you don't need to do anything with your life. I would hate that. I don't care whether he has money or he doesn't, because I don't need it, and that's a good feeling that I don't have to worry about that.
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.
I didn't like the tone of Steve Jobs [movie] [2015] at all. It was very ugly, kind of rude. I didn't laugh, it was very uncomfortable. It seemed like all the worst moments of his life. It was very critical of Steve Jobs as a person, and it didn't make for a comfortable viewing experience for me. But I guess I don't know who Steve Jobs is, and I guess I didn't know what I was gonna go see. I thought it was gonna be celebrating the rise of Apple, but it wasn't that at all.
There's so much great TV and I always thought it would be such a fun little sideway to make money and then not have to worry about my films making a lot of money.
I don't think Apple would be making the computers, the iPhone, being the top electronics company it is, if Steve Jobs didn't have some regrets over mistakes he made and learned to overcome them.
Well, yes, as I was a rather bad actor then and I wasn't making enough money, I thought, to make enough money to not make money as an actor, I'd better do some writing.
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