A Quote by Don DeLillo
In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.
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No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
The way that I see third person is it's actually first person. Writing for me is all voice work. Third person narrative is just as character-driven as first person narrative for me in terms of a voice. I don't write very much in third person.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
Every really good creative person in advertising has always had two noticeable characteristics. First, there was no subject he could not easily get interested in...Second, he was an extensive browser in all sorts of fields of information. For it is with the advertising man as with the cow: no browsing, no milk.
The first 'D' is to dream: dream big - not for yourself, but for the country and for the world. The second 'D' is to discover: discover your full potential and the opportunities that surround you; and the third 'D' is to do. 'Do' means to act on your dreams and make best use of the opportunities you have discovered.
I've written short stories in first person, but you have so much more control writing in third person. Third person, you know what everybody's thinking. First person is very limiting, and I could never sustain a first person novel before.
No, there are three people in a marriage, there's the woman, there's the man, and there's what I call the third person, the most important, the person who is composed of the man and woman together.
One should share their dreams with others right away in the morning. One can use my Lightning Dreamwork process. First, the person shares the dream without being interrupted. Then each person shares their thoughts about the dream by saying, "If it were my dream," not presuming to tell the person what the dream means in an objective way. Lastly, the dreamer is helped to make an action plan for embodying the energy and guidance from the dream.
The illogical man is what advertising is after. This is why advertising is so anti-rational; this is why it aims at uprooting not only the rationality of man but his common sense.
Novels are political because in them, we try to identify with people who are not like us. And, in that sense, I like the first-person singular because I have to imitate accurately the voice of someone who is not like me. The third-person singular gives me an authority over a character.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
Everything in modern city life is calculated to keep man from entering into himself and thinking about spiritual things. Even with the best of intentions a spiritual man finds himself exhausted and deadened and debased by the constant noise of machines and loudspeakers, the dead air and the glaring lights of offices and shops, the everlasting suggestion of advertising and propaganda. The whole mechanism of modern life is geared for a flight from God and from the spirit into the wilderness of neurosis.
I went to sleep with the hope that made America famous. I had the kind of a dream that maybe they're still trying to teach in school. Of the America that made America famous...and Of the people who just might understand That how together yes we can Create a country better than The one we have made of this land, We have a choice to make each man who dares to dream, reaching out his hand A prophet or just a crazy God damn Dreamer of a fool
When I came up with the concept of 'The Dream,' on the surface he just seemed like another creepy bad man or villain. It had to be played by someone larger than life, but not malicious. And Keanu Reeves is that person to me, and he was The Dream like I wanted The Dream.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
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