A Quote by Donald A. Norman
In the university, professors make up artificial problems. In the real world, the problems do not come in nice, neat packages. They have to be discovered.
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There are few women in America that don't want to lose 5 pounds, but I refuse to let that thought dominate my life. And there are too many other real problems in the world - real obesity problems and real hunger problems - to worry that much about a few pounds that I'd like to lose.
To be open to inspiration, one must cultivate a leaning for the problematic, a chronic attraction to things that do not totally fit, agree, or make sense. Inspired ideas are less often solutions to old problems than newly discovered or totally reformulated problems - problems 'created' like brilliant works of art.
What is innovation if not our ticket to every business interest in the world? It's the ticket to solving the world's problems - the energy problems, the pollution problems, the global warming problems. If it isn't for science and engineering, how will we compete in the new world?
I want to let you in on a little secret. There are no problems. There are no problems. There never were any problems, there are no problems today, and there will never be any problems. Problems just mean that the world isn't turning the way you want it to. But in truth, there are no problems. Everything is unfolding as it should. Everything is right. You have to forget about yourself and expand your consciousness until you become the whole universe. The Reality in back of the universe is Pure Awareness. It has no problems. And you are That.
The problems in the world today are not political problems, they are not economic problems, and they are not military problems. The problems in the world today are spiritual problems. They have to do with what people believe. They have to do with our most fervently held thoughts and ideas about Life, about God, and most of all, about ourselves, and our very reason for living.
There are no negro problems, or Polish problems, or Jewish problems, or Greek problems, or women's problems, there are HUMAN PROBLEMS”.
What is innovation if not our ticket to every business interest in the world? Its the ticket to solving the worlds problems - the energy problems, the pollution problems, the global warming problems. If it isnt for science and engineering, how will we compete in the new world?
The two things in the world we all share in this world are laughter and pain. We've all got problems. The levels of those problems vary, but we've all got problems. When you can take things that are painful and make them funny, that's a gift - to you and your audience.
some soap opera, you know, real people pretending to be fake people with made-up problems being watched by real people to forget their real problems.
I had problems my entire life trying to make films. Problems come but you have to find a solution.
Everybody in the world has problems, and the nice thing about entertainment is you get to forget about those problems and have a good time for a couple of hours.
My wife deals with real problems. My problems aren't problems - they're inconveniences.
Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.
Regardless of how much you enjoy your work, you must accept that everything won't come easily. No one has clear sailing on their voyage to success. You will always meet obstacles to overcome. The attainment of real success isn't based on the absence of problems, but the extraordinary ability to deal with problems. Indeed, you will find greatest satisfaction in overcoming the toughest of problems thrown your way. And only by overcoming great difficulties can you achieve greatness in this world.
At the end of the day, I sit down for about five minutes and review all the problems I'm working on, research problems or writing problems, and I go to sleep. Then when I wake up in the morning, I've trained myself to not open my eyes and to just lie there and recall the problems and see if there's anything there.
Genius doesn't always come in neat packages.
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