A Quote by Donald Norman

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. — © Donald Norman
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
The most important part of aligning various expectations is to clearly describe the problem you are trying to solve and identify at least three different ways diverse users experience this problem. The more diverse your team, the better you'll be at doing this.
I try to study the background of the country I am in and what were my hits there, so I can at least give them some of what they want. It's like a wedding - give them something old, something new, something borrowed and definitely something blue!
Someone who can search for something is happy. Searching gives a meaning to life. Nowadays it’s not so easy to find something you might be looking for. The most important thing, however, is the search itself, the way you take. It’s not so important where it leads. that’s why my characters are always looking for something, maybe only a cat, a sheep or a wife, but that is at least the beginning of a story.
There's an old saying - you'll never hit a target you can't see. Defining a Creative Challenge is an important step in focusing your creativity toward a specific problem or opportunity. A Creative Challenge can be something big such as a revolutionary new product or a cure for disease. However, it can also be much smaller such as a new package design or an efficiency gain in a manufacturing process. It starts with clearly defining the challenge and desired outcome.
Reason connot defeat emotion, an emotion can only be displaced or overcome by a stronger emotion.
A problem is something you can do something about. If you can't do something about it, then it's not a problem, it's a predicament. That means it's something that must be coped with, endured.
I wanted to see if I could create something that is emotional between people. Existing games are about killing each other or killing something together. The idea of social emotion means people need to share feelings. At that moment, the players are in sync. The problem [with many games] is there's no chance to share emotion. Most of them are busy, [there are] explosions everywhere. So we got rid of all the background noise and we had to get rid of the guns.
It was important for me to have something to fall back on and not just rely on my athletics to get me through everything because, clearly, at any point, something could happen.
The Puritan, of course, is not entirely devoid of aesthetic feeling. He has a taste for good form; he responds to style; he is even capable of something approaching a purely aesthetic emotion. But he fears this aesthetic emotion as an insinuating distraction from his chief business in life: the sober consideration of the all-important problem of conduct. Art is a temptation, a seduction, a Lorelei, and the Good Man may safely have traffic with it when it is broken to moral uses--in other words, when its innocence is pumped out of it, and it is purged of gusto.
I think what's important for myself and anyone else who wants to create a film, or art, is [to] make sure that they have something to say, that they want to share something important, express something important.
When you want to die, you at least have a goal. You're aiming for something. It's not a good goal, but at least you want something. And you've got anger and fear, but at least you're feeling something.
Each day learn something new, and just as important, relearn something old.
For me, it's really important that the experience of art is always something that is able to provoke strong emotion, an emotion that you feel in your heart or your stomach, but also that challenges the brain at the same time. It's an experience - physical and intellectual.
Man is always seeking a power, a power to overcome something or destroy something; and therefore he is not living in the awareness of God, because in the realization of the presence of God there is no need to overcome, to destroy, or to do anything.
I think its just important to do something. Some sort of exercise. I get asked this a lot. It's important to do something you enjoy, and something that is useful for yourself. You get far more enjoyment out of something you like to do, so you're more likely to stick with it.
You must have something new in a landscape as well as something old, something that's dying and something that's being born.
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