A Quote by Douglas Rushkoff
We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.
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The big thing that's happened is, in the time since the Affordable Care Act has been going on, our medical science has been advancing. We have now genomic data. We have the power of big data about what your living patterns are, what's happening in your body. Even your smartphone can collect data about your walking or your pulse or other things that could be incredibly meaningful in being able to predict whether you have disease coming in the future and help avert those problems.
It must have been providence that directed Joel Morwood to dig in the right place, for he struck a lode of pure gold, as wide (comprehensive) as it is deep (profound). What he mined from that lode is a spiritual treasure.
There have been misperceptions that we're trying to make all the information open on Facebook, and that's completely false. There are big buckets of information that we recommend that you share with only your friends privately. Then some of the more basic information, we recommend that that's visible to everyone.
I mean Facebook is no longer a company, it's a country. 2 billion users. It can influence what we think, what we believe, how we vote, what we buy, even how we feel.
When you have corporate influence on our government outweighing the influence of citizens, that's terrifying. This is something we have to make a big, big noise about.
I find Facebook absolutely fascinating because I don't think there's ever been any one source that had so much information about each of us - who we talk to, who our friends are, what books we read, what we're buying, what movies we saw, what our travel is.
In handing over the Government of India to these so-called political classes, we are handing over to men of straw, of whom, in a few years, no trace will remain.
Unconsciously, perhaps, we treasure the power we have over people by their regard for our opinion of them, and we hate those upon whom we have no such influence.
We are unknown to ourselves, we men of knowledge - and with good reason. We have never sought ourselves - how could it happen that we should ever find ourselves? It has rightly been said: "Where your treasure is, there will your heart be also"; our treasure is where the beehives of our knowledge are.
Everyone knows, or should know, that everything we type on our computers or say into our cell phones is being disseminated throughout the datasphere. And most of it is recorded and parsed by big data servers. Why do you think Gmail and Facebook are free? You think they're corporate gifts? We pay with our data.
As a Cherokee, I can attest to the fact that Native Americans have been on the losing side of history. Our rights have been infringed upon, our treaties have been broken, our culture has been stolen, and our tribes have been decimated at the hands of our own United States government.
When we talk with policymakers about Facebook, it's about how users have control over information.
Marketers use big data profiling to predict who is about to get pregnant, who is likely to buy a new car, and who is about to change sexual orientations. That's how they know what ads to send to whom. The NSA, meanwhile, wants to know who is likely to commit an act of terrorism - and for this, they need us.
I have been all over the world. I have met some wonderful people, lots of them very simple, whom nobody will ever hear about, but who have been fabulous to me.
People have just assumed that... if we call our Facebook acquaintances our friends, we must be influenced by them, too. But we're not.
We've been playing ugly. Without all of our bodies, we've been kicking it all over the shop, but fortunately we've been able to make the big buckets and rely on our defense for once.
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