A Quote by David Brenner
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
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Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed.
Ethical ideas and sentiments have to be considered as parts of the phenomena of life at large. We have to deal with man as a product of evolution, with society as a product of evolution, and with moral phenomena as products of evolution.
One incredible tool to accomplish bringing a product to the public is to put a face on TV shows, movies, and the actors in them by using good PR.
Get out of the way. This is actually Craig Newmark's law. As Google built the most powerful tool imaginable - the entire world of digital knowledge revealed behind a simple search box - so did Craig build a simple tool that changed society , and newspapers and real estate and more, without prescribing how we should use it. They create platforms to enable us to do what we want to do and then, instead of giving us rules about their use, then they stand back and put us in charge.
you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.
I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level.
Now that we can read and write the genetic code, put it in digital form and translate it back into synthesized life, it will be possible to speed up biological evolution to the pace of social evolution.
The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.
Most people enter into relationships with an eye toward what they can get out of them, rather than what they can put into them. The purpose of a relationship is to decide what part of yourself you'd like to see "show up," not what part of another you can capture and hold. The purpose of a relationship is not to have another who might complete you; but to have another with whom you might share your completeness.
Somebody with a huge brand like Bellator under an even huger brand like Viacom, to have them put their faith in me, to put me in so many things, to put me in commercials, send me to all these events, and just to continue to put me in the cage with great talent, it's great.
Rappers have traditionally put products in songs, and it's been products that don't put anything back into our community.
I think there's something about supernatural shows that people see and just want to put me in them! I don't know. I just finished another show - 'The Nine Lives of Chloe King,' with Skyler Samuels, who was my girlfriend in 'The Gates' - and I play another supernatural character on that show.
I think digital media is a valid tool, one that has it's own strengths and weaknesses. So often I see people dismissing digital art as somehow cheating or not as valid or important as traditional art, but the computer is just another tool.
There are a couple of watersheds in human evolution. Most people are comfortable thinking about tool use and language use as watersheds. But the ability to play non-zero-sum games was another watershed.
When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
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