A Quote by David Meerman Scott
Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
Related Quotes
Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.
The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.
What I'm doing when I'm doing my speaking engagements is that I'm delivering serious material with humor. So, instead of delivering humor without a particular point other than to entertain people, I'm delivering comedy in a serious way.
Crackdowns on Internet content make clear the need for an anonymized Web. Now, someone just needs to implement it.
This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".
The world needs sustainable, profitable, vibrant content companies staffed by dedicated professionals; especially content for people that grew up on the web, whose entertainment and news interests are largely neglected by television and newspapers.
If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
Flash content is the most prolific content on the web today; it is the way people express themselves on the Internet.
People selling content internationally need to be highly focused on selling the right product to the right buyer. If things don't succeed on a particular network, they're not going to stay on very long.
To be honest, making films is so expensive and their shelf life is limited. On the web, content remains... you can watch it after five, eight, 10 years... There's a huge audience and content on the web is accessible at the click of a phone.
One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
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