A Quote by David Ogilvy
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
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When you advertise fire extinguishers, open with the fire.
Johnny Blaze was my character at OVW. I had all these fancy fire catchphrases: 'Call the fire department,' 'Get your fire extinguishers out, ladies.' 'By the time you hear the thunder, it's going to be too late because the lightning will have already struck.' That was all my thing.
You never have to advertise a fire. Everyone comes running when there's a fire. Likewise, if your church is on fire, you will not have to advertise it. The community will already know it.
Every time you jump to another format in the 'picture business,' meaning film, television, commercials, the people in the other format go, 'Ah, yeah, you made a lot of features, but you don't know how to do TV' or the commercial people go, 'Oh, you can't do 30 seconds.'
You have to fire yourself as the writer when you direct something you've written. You have to fire yourself, or else you get precious about what you've written. You've got to open up and let the actors in, and re-conceive a lot of things.
Commercials certainly pay more than films. I was pleasantly surprised at the profitability of commercials when I did my first ad for a popular soap brand years ago. I was paid a huge amount of money for a mere 30 seconds of screen presence. After that, ads have been a regular feature in my career.
The larch... is not only preserved from decay and the worm by the great bitterness of its sap, but also it cannot be kindled with fire nor ignite of itself, unless like stone in a limekiln it is burned with other wood... This is because there is a very small proportion of the elements of fire and air in its composition, which is a dense and solid mass of moisture and the earthy, so that it has no open pores through which fire can find its way... Further, its weight will not let it float in water.
When the house is on fire, don't tell me what your spiritual gift is. Just grab a hose and put out the fire.
The Red Poppy The great thing is not having a mind. Feelings: oh, I have those; they govern me. I have a lord in heaven called the sun, and open for him, showing him the fire of my own heart, fire like his presence. What could such glory be if not a heart? Oh my brothers and sisters, were you like me once, long ago, before you were human? Did you permit yourselves to open once, who would never open again? Because in truth I am speaking now the way you do. I speak because I am shattered.
There's something magical that happens to every three-year-old that hears 'Ring of Fire.' That's usually where it starts for most people. They immediately want to put on a black shirt, grab a guitar and sing 'Ring of Fire.'
I only believe in fire. Life. Fire. Being myself on fire I set others on fire. Never death. Fire and life.
I think a lot of things can be misconstrued in a lot of ways. And I think if people open their minds more, and they try to look deeper into something than just something that is a very big, hot, fiery button to hide behind...I think if people looked into something bigger that I was trying to speak upon, they wouldn't be so easy to fire back silly, miscellaneous things.
Fir : it contains a great deal of air and fire with very little moisture and the earthy, so that, as its natural properties are of the lighter class, it is not heavy. Hence, its consistence being naturally stiff, it does not easily bend under the load, and keeps its straightness when used in the framework. But it contains so much heat that it generates and encourages decay, which spoils it; and it also kindles fire quickly because of the air in its body, which is so open that it takes in fire and so gives out a great flame.
When I was a kid, there was nothing better than water balloon fights. I grew up in Brooklyn: we had the fire hydrants, and we would open up a soda can at both ends and squirt people walking by. I love the kinds of things that encourage you to let your guard down, be open and vulnerable, and just to be laughing sincerely.
If your fire begins to flame, don't spray water on it, which most people do. Instead, just close your dampers and the fire will go out because fire must have oxygen.
The American people elected somebody who's tough, who is smart, and who is a fighter. It's Donald Trump. And I don't think it's a surprise to anybody that he fights fire with fire.
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