A Quote by David Ogilvy

I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He replied, "What distinguishes a great surgeon is his knowledge. He knows more than other surgeons. During an operation he finds something which he wasn't expecting, recognizes it and knows what to do about it." It's the same thing with advertising people. The good ones know more. How do you get to know more? By reading books about advertising. By picking the brains of people who know more than you do. From the Magic Lanterns. And from experience.

David Ogilvy

Quote Topics

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Quote Author

David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

Supposing you've got an acute appendicitis. You've got to be operated on tonight. Would you like to have a surgeon who's read some books of anatomy and knows how to do that operation - or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?

David Ogilvy

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.

Tim Wu

I don't know whether, if your father is a brain surgeon, people go, 'He's not as good a brain surgeon as his father.' I don't know whether that happens, but because of who Ma is, a lot of people have an opinion, which they form before they get to know me or before they see what I can do.

Finty Williams

True teaching cannot be learned from text-books any more than a surgeon can acquire his skill by reading about surgery.

Helen Keller

I did get to shadow some amazing brain surgeons, a female brain surgeon in Toronto, another surgeon in London. And then we had a surgeon onset [of Doctor Strange] every day. So and he taught me to do sutures and was practicing on turkey breasts, raw turkey breasts.

Rachel McAdams

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.

John Wanamaker

To appear to be on the inside and know more than others about what is going on is a great temptation for most people. It is a rare person who is willing to seem to know less than he does ... Somehow, people seem to feel that it is belittling to their importance not to know more than other people.

Eleanor Roosevelt

One cannot come back too often to the question what is knowledge and to the answer knowledge is what one knows.... Knowledge is the thing you know and how can you know more than you do know.

Gertrude Stein

If I'm writing a story and you're reading it, or vice versa, you took time out of your day to pick up my book. I think the one thing that will kill that relationship is if you feel me condescending to you in the process. And how does that happen? Well, it happens when I know more than you do, and when I know that I know more than you do, and I'm holding it back from you. So that I can then manipulate you at the end. You know, you think about like in a dating situation how terrible that would be, it's the same thing with a book.

George Saunders

What's an expert? I read somewhere, that the more a man knows, the more he knows, he doesn't know. So I suppose one definition of an expert would be someone who doesn't admit out loud that he knows enough about a subject to know he doesn't really know how much.

Malcolm Forbes

I have quite good general knowledge and I had a very drilled education from an early age. I do know more than most people. I know more than most journalists. I know more than most columnists on big, important newspapers.

Giles Coren

People who know your work and know your personality, they know your strengths and weaknesses. A director like Guillermo del Toro, he knows more about me than I do. I trust him when he tells me what part I'm going to be playing in something, because he's envisioned that that can only be done by me. He knows it.

Doug Jones

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy

A surgeon might want to be the best surgeon in Manhattan, but out on Long Island on the weekend, not care at all how he is on the tennis courts or on the Ping-Pong table. Even turning your competitiveness off when it's appropriate, when other people are not being competitive, to recognize that social circumstance and, you know, cool it. That's a crucial competitive skill.