A Quote by David Ogilvy

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy

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Coming Drunkard Executives Illumination Increasing Judgment Lamp Marketing Much Notice Part Post Rather Reluctance Rely Research Support Than Too Too Much Use Uses

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David Ogilvy
English - Businessman
June 23, 1911 - July 21, 1999

If you take from a theory only the conclusions you like and discard the rest, you are using the theory as a drunkard uses a lamp post-for support rather than illumination.

Greg Mankiw

We all have a tendency to use research as a drunkard uses a lamppost – for support, not for illumination.

David Ogilvy

Politicians use statistics in the same way that a drunk uses lamp-postsfor support rather than illumination.

Andrew Lang

He uses statistics as a drunken man uses lamp posts - for support rather than for illumination.

Andrew Lang

An unsophisticated forecaster uses statistics as a drunken man uses lamp-posts - for support rather than for illumination.

Andrew Lang

He uses statistics like a drunk uses lamp-posts, more for support than illumination.

Romano Prodi

Creationists use facts the same way a drunk uses a lightpost: for support instead of illumination

Robert Green Ingersoll

I cannot resist making the observation that some people use statistics as a drunk uses a lamppost - more to lean on than for illumination.

Alfred E. Perlman

There's a trend in Hollywood at the moment where studio executives are coming from more of a marketing background, and that is challenging. I think one of the problems of marketing executives is that they don't understand how films get made and they're a bit nervous. And that is not the most efficient way to be a studio executive.

Tim Bevan

If you are going to use military force, then you ought to use overwhelming military force. Use too much and deliberately use too much; you'll save lives, not only your own, but the enemy's too.

Curtis LeMay

Statistics are used much like a drunk uses a lamppost: for support, not illumination.

Vin Scully

What has changed since the collapse of Jim Crow has less to do with the basic structure of our society than with the language we use to justify it. In the era of colorblindness, it is no longer socially permissible to use race, explicitly, as a justification for discrimination, exclusion, and social contempt. So we don't. Rather than rely on race, we use our criminal justice system to label people of color "criminals" and then engage in all the practices we supposedly left behind.

Michelle Alexander

I'm aware of what my effect on the populous could be, and I try to use it in a positive way, whether it be in an Instagram post or a tweet, or promoting whatever new job that I have. I don't figure too much as a Latino man coming up, or a certain ethnic man. I'm very, very proud of being a Mexican-American man, but I would rather people just see me as a man coming up who just happens to be Mexican.

Ryan Guzman

If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.

Pascal Couchepin

Every man should use his intellect, not as he uses his lamp in the study, only for his own seeing, but as the lighthouse uses its lamps, that those afar off on the seas may see the shining, and learn their way.

Henry Ward Beecher

It is no longer socially permissible to use race, explicitly, as a justification for discrimination, exclusion, and social contempt. So we don't. Rather than rely on race, we use our criminal justice system to label people of color 'criminals' and then engage in all the practices we supposedly left behind.

Michelle Alexander

A Quote by David Ogilvy

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