A Quote by Elon Musk
The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative.
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Filmmaking is hard. I mean, it's not that hard, but it is hard to find your way through a system because there's a lot of people, there's money, there's a big machine to kind of make it - and how to find methods and processes that allow it to continue to be a lively process and a creative process.
The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
Artificial intelligence uses a complex set of rules - algorithms - to get to a conclusion. A computer has to calculate its way through all those rules, and that takes a lot of processing. So AI works best when a small computer is using it on a small problem - your car's anti-lock brakes are based on AI. Or you need to use a giant computer on a big problem - like IBM using a room-size machine to compete against humans on Jeopardy in 2011.
Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.
The creative process is probably closest to problem solving, but it differs from it in a number of ways. In problem solving the immediate goal is a specific one ... in the creative process there is no such clear goal.
It's always a little more difficult after taking a few years off, which we did from 2004 through 2008. It's more difficult to get the machine in gear again, but when you become used to it, then it becomes easier.
I always expect people to behave much better than I do. When they actually behave worse, I am frankly incredulous.
While there is no quick fix for instant, pain-free creativity, creative recovery (or discovery) is a teachable, trackable spiritual process. Each of us is complex and highly individual, yet there are common recognizable denominators to the creative recovery process.
Frankly, alcohol leads to a lot of other things when you start drinking at 12-years old. It is a big problem that needs to be addressed. Frankly, the industry has pushed us back and pushed us back.
What's important in the filmmaking process has stayed the same. Keep it small, keep it personal, keep it authentic, work with people you like and trust. That process is much longer than the filmmaking process. The development process is a long one, so try and say something of importance.
I have taken on virtually every element of the big money establishment, whether it's the Koch brothers, and the big energy companies, whether it's the industrial complex, whether it's Wall Street... I have taken on the drug companies. I have taken on the insurance companies.
We can't start with big thinking, we have to approach it little by little. Sustainability isn't going to become big right away. Each day you give yourself a little bit more responsibility. It's not ideal, but that's the only way things change, we can't just keep ignoring it.
This story is the ultimate example of American’s biggest political problem. We no longer have the attention span to deal with any twenty-first century crisis. We live in an economy that is immensely complex and we are completely at the mercy of the small group of people who understand it – who incidentally often happen to be the same people who built these wildly complex economic systems. We have to trust these people to do the right thing, but we can’t, because, well, they’re scum. Which is kind of a big problem, when you think about it.
The quantum fluctuations within a zero-point field can start the process that builds the process, which builds into matter, an irreversible process. We have some evidence that suggests that. We don't have a Big Bang, but we have a lot of little pops! A continuous set of little pops!
So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.
The real problem with Obamacare has little to do with the number of people signing up, and a lot to do with the restrictions on insurance companies and reimbursement rates to doctors.
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