A Quote by Elon Musk
A company is a group organized to create a product or service, and it is only as good as its people and how excited they are about creating. I do want to recognize a ton of super-talented people. I just happen to be the face of the companies.
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The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Now, if you want to get rich, you have only to produce a product or service that will give people greater use value than the price you charge for it. How rich you get will be determined by the number of people to whom you can sell the product or service.
Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
I decided to launch a fragrance because Aeropostale approached me about creating one, and it's something that I kind of always wanted to do but didn't think it would actually happen. So when I heard I had the opportunity to create my own perfume, I got super excited.
All companies that grow really big do so in only one way: people recommend the product or service to other people.
Most of the time, when you need something at a company, you make it. If you want to sell a product, you create it. If you need a head of marketing, you hire one. If you want to create a great company culture, what do you do? The lack of a clear answer on this is why I believe most companies don't have a great culture.
The company-as-a-machine model fits how people think about and operate conventional companies. And, of course, it fits how people think about changing conventional companies: You have a broken company, and you need to change it, to fix it.
People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.
Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.
I have friends that are super talented, that are far more talented than I am in certain areas, but it just doesn't happen for them. Sometimes you feel guilty for your success because you know people who deserve it way more.
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
I'm just excited to be in the fashion business. With my son, we did Trukfit, and I think that's been super innovative for the people that bought it and his lifestyle and how he comes across with the skater look. We just excited.
I'm not changing any of my opinions or what I'm saying about a product in a video based on my relationship with the company... When they release a product, my job is to be honest and deliver what people want to see and what people need to hear.
I often hear that it's unfair that athletes should make what they make versus teachers, because who's more important. But that's not how the market works. Markets don't sign things. You know what you're worth is what somebody will pay you. It's not some arbitrary - the purpose of a company is not to create jobs and health care. That's not why they exist. And it's not to create fairness or any of that. That's not why people form businesses and try to sell a service or a product.
If you're excited about what you're doing, it's a lot more likely that your employees will also be excited. People want to work for a person, not a company. It's about relationships.
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