A Quote by Kaskade

It's impossible to overstate how important social media has been to me and the development of my career. The fact that I can go and play venues that hold 25,000 people and sell them out is crazy.I don't have music on the radio. I'm not a pop culture icon. I'm just this kid making dance music. And yet I still can sell out massive arenas. It's truly incredible, and I think a lot of that is because of social media.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
Social media has been an incredible tool to connect to my fan base, and collaborate with people around the world. Some of my biggest breaks have come through people hearing my music on the Internet and then contacting me through social media.
Nirvana was pop. You can have distorted guitars and people say it's alternative, but you can't break out of pop music's constructs and still get extensive radio play and media coverage.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
I don't really even know what Twitter is. I know that might sound wierd to some people. I don't use social media. I make music, so I use social media... it's more helpful for me when I'm making music than as an actor.
You put music in categories because you need to define a sound, but when you don't play it on your so-called radio stations that claim to be R&B or jazz or whatever... All music is dance music. But when people think of dance music, they think of techno or just house. Anything you can dance to is dance music. I don't care if it's classical, funk, salsa, reggae, calypso; it's all dance music.
That's why, to this day, K.I.S.S. can sell out wherever they go... because they sell tickets, and they have that core fan base. You may not hear K.I.S.S. on the radio with a new single today. And they can still sell out anywhere.
I'm naturally shy, so the social media thing is new to me. I haven't really figured out how my voice sounds on social media, you know? I don't want to tweet everyday just for the sake of tweeting. I want to make sure whatever I do there is honest. Social media can very quickly get fake, and I don't want to be that guy.
I'm not crazy about arenas just because I can sell them out. It doesn't do anything for my ego at all. I want to play places where people don't have to sit in the nosebleed seats and wonder what the hell is going on.
Sell-sell-sell sales methods simply do not work on social media.
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
I know how to market a lot through social media. My social media, the numbers is crazy.
At Pinetop I just studied music, and there was no pressure to look any certain way, and so being able to sing and play guitar was enough. But when I came out to L.A., there's a whole image that you put out there and people really feed off of that because of social media platforms. And sometimes someone will see a picture of me before they hear one of my songs. It's really important to have it all figured out so that you can portray what you want people to see.
There are no general-interest media that all of us can tap into. I'm not a good person to talk to about social media. I just avoid it. I'm suspicious also of the culture of venting. But the bigger question is, How can we in this media world have a genuine civic conversation? I mean, look at Franklin Roosevelt. He had these radio talks that all Americans listened to, and there was a common civic conversation that came out of it.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
Small businesses forget how to be social. Everyone tries to do social media when they should just try being social. To be successful with social media, you have to treat each individual person just like you would in real life by establishing a genuine connection with them.
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