If I walk into a place, a party, say, and there's a bookshelf, I immediately gravitate toward it. Unless there's a bar. But even then, it's only a matter of a few rounds before I make my way to the bookshelf. If there are good books on it, I may never leave the spot all night. Anybody I really want to talk to is going to make his or her way to that bookshelf sooner or later, anyway, right? Books are a nexus. They start conversations, and they continue conversations, and they make people better conversationalists. I have not found this to be the case with Iron Chef, or even alcohol.