A Quote by Kerry Ellis
Everyone with the new generation is about the social network and YouTube, so if you put a proper version of what it should ideally be, I think it's great. All the stuff on YouTube is there as a back-up! I think that's the way it should be.
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For me it's all just one big online world. Everyone has a favorite social network, and some people like YouTube more than Facebook or Twitter. But I make sure that when I post a new YouTube video, I post it on Facebook, and I tweet about it.
Distribution has really changed. You can make a record with a laptop in the morning and have it up on YouTube in the afternoon and be a star overnight. The talent on YouTube is incredible, and it can spread like wildfire. The downside is that it's very hard to convince the younger generation that they should pay for music.
When you think about 'World of Warcraft' as a social network, and you think about the future version of Battle.net as Blizzard's social network, then you wanna stay connected to your social network.
I think YouTube used to have a negative connotation, like it was the place where the rejects went and made careers, but I'm proud to be YouTuber. I wanted to be in that first generation of YouTube stars who transitioned into the 'real world.' It was a really good way to build my business.
Everyone feels like there's something you should do: you should make a song, do a YouTube video, get your views, put it on Spotify, tweet it, Instagram it, do it again and again and again. And I think, that's not what I'm living for. I ain't living for that.
I make and watch and think about YouTube for a living. So, when YouTube is launching a new feature I might have any emotion ranging from Christmas-morning enthusiasm to utter terror.
What I love about YouTube is that you don't need brands to pay you, because you get paid off the views. When I put effort into YouTube, I directly see money back.
I think the Web is, you know, things like YouTube and stuff are absolutely where a lot of younger people are watching their TV on iTunes in the Web and YouTube, whatever. So, I think it's an important place to have a presence.
Every day is different. I am constantly creating, whether that be for my own YouTube channel and social networks or my businesses like FAWN (For all Women's Network) - a women's lifestyle network on YouTube that I founded/produce; em michelle phan (my cosmetics line with L'Oreal); or Ipsy (a beauty sampling service I co-founded in 2011).
YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.
Because of social media, a lot of people think they can be, like, a rapper or a singer or a musician because they can put something on YouTube and it might become a thing because there's - like - YouTube phenomenons and whatnot, you know? It's not like they dedicated years to it or anything. It's annoying.
I think the tools were always available, for decades and decades, to make your own film and be creative. I don't think people had to wait for YouTube to do this type of small project. YouTube, I think it's great. I have this idiotic satisfaction. And I think there's a bit of that in YouTube. You share, true, but it's centralized, and it's already sort of controlled. I'm more for something that's not a centralized medium. Like doing your own film and screening it yourself. You cannot control people doing that.
It's still possible to make movies. Not so much on YouTube. On YouTube, you wind up with an advertising career. What movie became infamous and a hit because of YouTube? Maybe there is one. I don't know.
Best thing about doing Youtube as a job - the Youtube friends that I've met all around the world, that I never would have got the chance to meet without Youtube.
YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn.
I definitely have aspirations outside of YouTube, but I think there's a lot of people on YouTube who want to leave YouTube. I don't want to leave; I love it.
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