A Quote by Kim Garst

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche. — © Kim Garst
Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.
Where focus goes, energy flows. And where energy flows, whatever you're focusing on grows. In other words, your life is controlled by what you focus on. That's why you need to focus on where you want to go, not on what you fear. When you next find yourself in a state of uncertainty, resist your fear. Shift your focus toward where you want to go and your actions will take you in that direction.
The audience does not need to tune themselves to you - you need to tune your message to fit them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what's already there. Your audience will be significantly moved if you send a message that is tuned to their needs and desires. They might even quiver with enthusiasm and act in concert to create beautiful results.
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
People have been asking me, "What advice do you have for young writers?" I tell them: a) get off social media; b) don't ask your friends what they think about your work or your ideas. You need to focus and be insane within yourself to build your sandcastle. The mind is so malleable and you need to have a steel trap around it, at least while you're working on something.
Be your authentic self. Your authentic self is who you are when you have no fear of judgment, or before the world starts pushing you around and telling you who you're supposed to be. Your fictional self is who you are when you have a social mask on to please everyone else. Give yourself permission to be your authentic self.
A ballot is like a bullet. You don't throw your ballots until you see a target, and if that target is not within your reach, keep your ballot in your pocket.
You have deep within you the power to fulfill your highest vision of your life. To engage this power you must develop a solid personal relationship with yourself. By doing so, you'll tap into a wealth of inner strength that will allow you to take the necessary actions that build confidence and self-esteem. When you learn to stop hiding your power and use fear to your advantage, you'll become less attached to what others want for you and more attached to what you want for yourself. As this shift occurs, you'll naturally begin to lead a more authentic and passionate life.
I want your innocence. I want your blind, unquestioning devotion to your father, your acceptance of who and what he is. I want you to look at me the way you look at him, knowing the worst. I want you to trust me, even when your brain tells you you shouldn't, I want you to ignore common sense and your lifelong need to protect yourself. I want you to give yourself to me, body and soul.
You can make yourself feel better about yourself if you project your shadow side, if you project your own potential for evil onto someone else. By annihilating them and, therefore, your shadow, you bring yourself into some state of purity or reformation.
Be authentic to your dreams. Be authentic to your own idea about yourself. Grind away at your own minds and bodies until you become your own invention. Be Mad Scientists.
There's always this message I want to give kids: Everybody has a dream, but it's often very vague. We owe it to ourselves to identify it and not be afraid of it. Even if it's crazy and unachievable. The importance of finding your dreams doesn't lie in the fact that it gives you a target that you have to achieve, but it gives you a direction. When you set it into motion, things happen. That's the message I want to give my kids. If your dream isn't scary, it's not big enough. Sure, use your head, get a job. But don't lose sight of wonder.
I was talking to one of the writers about our target audience, and he was insulted that I used that term. But if you're given $60 million to make a film, you'd better know who your target audience is. That's who's going to pay back the bills you run up.
If you focus on the obstacles, then you give them more power. Instead focus on your purpose, on your most authentic and fundamental intentions.
Some believe that to be authentic, you have to present yourself the same way in every situation. At first thought, this notion seems reasonable, but when you really think about it - not so much. The way you interact with your boss is not the same way you need to interact with your family, peers, team members, or clients. It is not only okay to present yourself differently in various situations but crucial to being perceived as authentic.
To me, the definition of focus is knowing exactly where you want to be today, next week, next month, next year, then never deviating from your plan. Once you can see, touch and feel your objective, all you have to do is pull back and put all your strength behind it, and you'll hit your target every time.
Trust yourself, your intuition, your desires and your pursuits. Don't question yourself too much. Place one foot ahead of the other and go forward steadily. No one will understand as you do the work, the art, you are making - so no need to look for audience approval or ratings.
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