A Quote by Christophe Lemaire
Even in the good sportswear, streetwear brands, you can't find that quality.
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If you put the collections together, whether it's Rick Owens, Alexander Wang, or whomever, sometimes they do streetwear, but they're never called that. They're always called 'sportswear' or 'high-end' or 'luxury.' I feel like I'm tossed into that streetwear category so that I don't exist in this space.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
All clothes are worn on the street, but 'streetwear' had once described T-shirt brands and skate-inspired brands, and now it's just a lazy innuendo used to describe clothing made by designers that the establishment deems 'less than.'
I wasn't able to afford high-end brands or any of that, so I grew up on streetwear.
For the most part, I'm very into sweatpants and cute tops from streetwear brands like Supreme and Palace for a '90s tomboy vibe.
Dancewear is very different from sportswear. Sportswear doesn't quite suit what we need to do with our bodies, so I'm always fiddling with my clothes in the studio.
Streetwear for me is what I was raised wearing in London, and my style influences growing up were always people who wore streetwear.
Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
Mango has always been on my radar of good high street brands, but its quality sets it apart for me.
I don't want people to see what I've been doing at Play Cloths for nine years and built from a streetwear independence standpoint through Japanese streetwear - I don't want that to be shifted into something else.
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.
Personally I don't like labels: Brazil is huge and each part has its own specifics. Of course the climate influences how people dress, but even climate can be completely different in different parts of the country here. Like any other part of the world, jeans, T-shirt and sneakers are the uniform for kids in the big cities. As the streetwear scene evolves, people get more connected to global brands, thanks to Internet.
Sinatra is the essence of vocal style. This man has an innate quality of knowing what is good musically. You can sum that up best by saying that he has musical integrity. Even when he does a bad song, there's a good quality in the presentation.
You should never hate anyone, even your worst enemies. Everyone has something good about them. You have to find the redeeming quality and love the person for that.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
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