A Quote by Carol Roth

Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'

Carol Roth

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Carol Roth
American - Author
Born: 1973

I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.

Patti Harrison

My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.

Ian Harding

I think social media tools are helpful, so long as you pick your social media wisely.

Joy Reid

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.

Brian Solis

Social media is a great way to get customers. Time is money. If you do this right, it costs money. But social media is great because you put stuff out there and see if it works almost immediately. You can test to see if it will be effective for your company. It's easy if you hit a nerve and talk about something people are interested in. It's easy for them to share with their friends.

JJ Ramberg

Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.

Coco Rocha

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

Scott Borchetta

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

Clive Thompson

If you think scrawling your Twitter handle on a bus window with a Sharpie is a worthwhile way to gain followers, your social media strategy is headed in a pretty pathetic direction.

Sean Evans

It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.

Kim Stolz

Social media has allowed fans and celebrities to really engage and have an organic interaction with each other. Ever since I've had the opportunity to use social media, all the way back to the days of chat rooms, I found I was able to really understand what the fans wanted, communicate with them, and share my lifestyle.

Christina Milian

With social media, you take the good and the bad of it. You have to make the most of the opportunities. You can use social media to your benefit to expand your character and gets eyes on you and what you're doing.

Bobby Roode

I do love the social-media aspect of working records nowadays. You can do a video and put it up on social media, and people check you out who would never check you out before. I think it's much cooler that you can just get the product right to the fans.

Tiffany Darwish

One thing that is wrongly hyped is social media For many media organizations, they think it of it as distribution, and yes it's good for that. What's missing is the power of social media for engagement with the audience and for newsgathering.

Vivian Schiller

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.

Erik Qualman

I design for social media. My customer reads blogs, is on social media, so I design with contrast in mind. An all-black shirt looks good on the shelf but not online.

Kerby Jean-Raymond

A Quote by Carol Roth

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