A Quote by Cathy O'Neil

Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you. — © Cathy O'Neil
Micro-targeting is the ability for a campaign to profile you, to know much more about you than you know about it, and then to choose exactly what to show you.
Since we cannot be universal and know all that is to be known of everything, we ought to know a little about everything. For it is far better to know something about everything than to know all about one thing. This universality is the best. If we can have both, still better; but if we must choose, we ought to choose the former.
If you look at the well-informed Democratic Sanders activists - I don't know if you were in Philadelphia, but there was no secret about their enthusiasm for our campaign. But once you got more remote from the super activists in the Bernie [Sanders] camp, they don't know so much about our campaign. And the question is whether they are going to have a chance to be informed.
It [The Esemblist] is also about the generation of audience members that are watching shows and listening to us at the same time; hopefully, in time, when they listen to our show and then go see a show, they'll realize even more what it takes to make a show, and they'll know even more about everybody on stage, rather than just people above the title of the show.
We know that the elements in play in a show like 'Confederate' are much more raw, much more real, and people come into them much more sensitive and more invested, than they do with a story about a place called 'Westeros,' which none of them had ever heard of before they read the books or watched the show.
A lot of people will always say, 'I really know nothing about the ancient world.' But there's lots and lots of things people know. Partly, they've been encouraged to think they're ignorant about it. In some ways, the job to do is show people that they know much more than they'd like to admit.
Government spending? I don't know what it's all about. I don't know any more about this thing than an economist does, and, God knows, he doesn't know much.
You are valued more than you know, by more people than you think. It might be good to get in touch today with your true worth. It is much higher than you often give it credit for being -- and now is a perfect time to know, and to gently assert, that fact. This is not about arrogance and it is not about over confidence. It is about a simple, dignified Knowing.
We think Facebook and Google know a lot about us - who knows more about us than AmEx, MasterCard and Visa? They know exactly what we spend and where we spent it... so they're looking at ways to unlock it.
Three of my children are medical doctors; they know at least a hundred times as much about your body as my grandfather knew, but they don't know much more about soul than he did.
Three of my children are medical doctors, they know at least a hundred times as much about your body as my grandfather knew, but they don't know much more about soul than he did.
I realize how much I rely on the actors to really know the lines because I tend to forget what they are exactly, even though I've written them. I don't have them memorized. But when it's going well, there is that point where the actor starts to know more about the character than I do.
We live in a world of nuclear giants and ethical infants, in a world that has achieved brilliance without wisdom, power without conscience. We have solved the mystery of the atom and forgotten the lessons of the Sermon on the Mount. We know more about war than we know about peace, more about dying than we know about living.
A contemporary or near-future book is much harder because you can't fake the facts. There are people alive who know much more than you do about the subject. You have to really have your research together - and of course no one can know everything about a topic.
'Longmire' is more of a show about the characters, and you couldn't pay a bigger compliment than to want to know more about my character, or the characters on the show.
Each doctor makes a much, much more important job than I do, but at the end, nobody talks about him. We all know about it, but we don't really think about it.
So you know, formally, what the government here is saying is that Israel's prime minister announced the appointment on Twitter. He didn't follow diplomatic protocol. But what we know is that it's about much more than that. It is about who Dani Dayan is.
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