A Quote by Leo Burnett
Good advertising is a happy wedding of words and pictures, not a contest between them.
Related Quotes
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
I really did put up all my wedding pictures on my website. And I swear to you, my wedding pictures got downloaded just as much as my bikini pictures.
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
I love the interplay between words and pictures. I love the fact that in comics, your pictures are acting like words, presenting themselves to be read.
The Lok Sabha election is not a contest between political parties. It is a fight between Modi-Shah, and the country. Only when these two people are removed, will it be a proper contest between parties.
The text illustrates the pictures - it provides a connective tissue for me. I usually refine the text last, partly because pictures are harder to do, so it's easier to edit words - I use text as grout in between the tiles of the pictures.
If a thing can be said in ten words, I may be relied upon to take a hundred to say it. I ought to apologize for that. I ought to prune, pare and extirpate excess growth, but I will not. I like words—strike that, I love words—and while I am fond of the condensed and economical use of them in poetry, in song lyrics, in Twitter, in good journalism and smart advertising, I love the luxuriant profusion and mad scatter of them too.
The contest is not between us and them, but between good and evil, and if those who would fight evil adopt the ways of evil, evil wins.
The principle that the majority have a right to rule the minority, practically resolves all government into a mere contest between two bodies of men, as to which of them shall be masters, and which of them slaves; a contest, that-however bloody-can, in the nature of things, never be finally closed, so long as man refuses to be a slave.
I think, for a lot of people, the point is to get high engagement and likes on their photos, so I think it's just good marketing. But at the same time, if you're posting pictures and you look nothing like your pictures, then it's false advertising.
I hope for quick, fluent copy and memorable pictures. The words would not 'describe' the pictures; the pictures would not 'illustrate' the words. Together, they would carry a stamp and tell a story.
Women ... to them any wedding is better than no wedding and a big wedding with a villain preferable to a small one with a saint.
Photography is a contest between a photographer and the presumptions of approximate and habitual seeing. The contest can be held anywhere.
That contest between bat and ball, we don't want to lose that or get further away from that even contest.
She tore a page from the book and ripped it in half. Then a chapter. Soon, there was nothing but scraps of words littered between her legs and all around her. The words. Why did they have to exist? Without them, there wouldn't be any of this. Without words, the Führer was nothing. There would be no limping prisoners, no need for consolation or wordly tricks to make us feel better. What good were the words? She said it audibly now, to the orange-lit room. "What good are the words?
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