A Quote by Leo Burnett
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable
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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
I find it, as ever, very unprofitable to have much to do with men. It is sowing the wind, but not reaping even the whirlwind; onlyreaping an unprofitable calm and stagnation. Our conversation is a smooth, and civil, and never-ending speculation merely.
A bad author can take the most moral issue and make you want to just never, ever think about that moral issue.
You have proved it is a very moral habit.
At an expense trifling indeed, compared to what she frequently spends upon unprofitable contests, she might place the moral world on a new foundation, and to rise the pinnacle of moral glory.
I deal with my guests the same. I just love them. I deal with the issue as it is. There's no issue that can't be overcome. I don't tolerate disrespect of themselves or of me. And dishonesty. Those are two things that upset me. Don't tell me you said something or did something and you didn't. I'm very clear. I warn them early. There always comes a moment when you don't like me!
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Of course the issue of ending war, and creating prosperity; they're overarching issues all the time. But right now, the challenge to this generation I believe is the climate crisis. It's a national security issue, it's a health issue in terms of clean air, it's a competitiveness issue in terms of innovation and it's a moral issue to preserve the planet for the next generation.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
The media seems to think only abortion and gay marriage are religious issues. Poverty is a moral issue, it's a faith issue, it's a religious issue.
I'm a very political person. I'm a very opinionated person. I have a lot of opinions about LGBTQ representations in the media, and it's not just a gay community issue. It's a black issue. It's an Asian issue. It's a minority issue in general.
For me, moral questions such as stem-cell research turn upon whether suffering is caused. In this case, clearly none is. The embryos have no nervous system. But that's not an issue discussed publicly. The issue is, Are they human? If you are an absolutist moralist, you say, "These cells are human, and therefore they deserve some kind of special moral treatment."
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
What we have to understand that we have to believe into things which can be proved. Now the time has come that Divine itself has to be proved. That God Almighty has to be proved. That Christ as a son of God has to be proved, that His birth as immaculate conception has to be proved. Not by argument, not by reasoning, nor by blind faith but by actualization on your central nervous system.
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