A Quote by Leo Burnett
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
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The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
Human hopes and human creeds; have their root in human needs.
Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Advertising as the printed form of selling would seem . . . ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
You cannot find, I believe, a case in the Bible where a man is converted without God's calling in some human agency--using some human instrument.
Like the phoenix, socialism is reborn from every pile of ashes left day in, day out, by burnt-out human dreams and charred hopes.
Invention is the most important product of man's creative brain. The ultimate purpose is the complete mastery of mind over the material world, the harnessing of human nature to human needs.
Part of the human condition is that we all think that we are uniquely complex while everyone else is somewhat simpler to read. That is not true, of course. We all have our own dreams and hopes and wants and lust and heartaches. We all have our own brand of crazy
SETH said: There is nothing more stimulating, more worthy of actualization, than the desire to change the world for the better. That is indeed each person's mission. You begin by working in that area of activity that is your own unique one, with your own life and activities. You begin in the corner of an office, or on the assembly line, or in the advertising agency, or in the kitchen. You begin where you are.
The "non-profit" institution neither supplies goods or services not controls. Its "product" is neither a pair of shoes nor an effective regulation. Its product is a changed human being. The non-profit institutions are human-change agents. Their "product" is a cured patient, a child that learns, a young man or woman grown into a self-respecting adult; a changed human life altogether.
I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.
The human heart would never pass the drunk test.... If you took the human heart out of the human body and put a pair of legs on it and told it to walk a straight line, it couldn't do it.
My work is to reach people with ideas, hopes, dreams, encouragement, insight, and revelation. That's what an actor wants to do.
Studios are an assembly line. They can be a very good assembly line. As a producer, you concentrate on one project at a time. As an executive, you're in charge of a slate.
College is the grinding machine of the Mathematical Establishment, a conveyor belt that takes individuals from one cookie cutter to another so that the product comes within tight control limits out of the assembly line.
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