A Quote by Lillian Vernon
Don't try to be all things to all people. Concentrate on selling something unique that you know there is a need for, offer competitive pricing and good customer service.
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Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
I was raised to be in service to something larger than myself. A lot of actors concentrate on what they will get out of the profession, rather than what they can offer it. The way I see it, if you come with something to offer, you can offer it forever.
In South Jersey, as in many places around the country, we only have one cable company to choose from so there is no competition and therefore no incentive for good service, programming or competitive pricing.
Connectivity doesn't just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn't one-sided. It enables people to talk back.
You really need a unique selling proposition, and people need to care about that unique selling proposition.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
Most customer service people are great. It's that one customer service person from hell that drives me crazy!
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.
Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.
Once you know what you want and what is important for you to achieve, also define the values associated with it. What is important? That is something a lot of entrepreneurs pass by too quickly. For us, the things that were important were, No. 1, customer success. Nothing is more important to us than making sure every customer is successful in our service.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.
Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?
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