A Quote by Lilly Singh

My partnership with YouTube is one that I really, really treasure and I want to carry through. I mean, I don't just say it because I work with them; I genuinely am a fan of YouTube, so that's where I'd want to see my content.
YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.
I really don't want to be associated with the low-brow Black Metal genre. If you want to know what I mean when I say that, just have a look at an Immortal video on YouTube or something. It's so dumb I don't know what to say, really, and it's so ridiculous, we can barely tell the difference between the real stuff and the parodies.
It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.
Being a YouTuber, I agree that YouTube's content is much more superior than TikTok. If people say TikTok has cringe content, YouTube also does. But content is subjective.
I definitely have aspirations outside of YouTube, but I think there's a lot of people on YouTube who want to leave YouTube. I don't want to leave; I love it.
We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.
I think that video content is really important for artists these days. Not necessarily for MTV, but to really just get your name out there as a business card. Nowadays, when people want to hear a new song by an artist they immediately go to YouTube. Stream it.
If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.
To me, YouTube isn't just, 'Watch my videos!' It's, 'Let's have a conversation and get involved in each other's lives.' I want to make [my fans] feel like they have a reason to have a YouTube account because they can comment and have a voice.
A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.
We were very fortunate to be in YouTube in the very beginning. There wasn't a lot of content on there, so we were pretty easy to find on YouTube. That was really helpful in growing our channel.
At the end of the day, I just do my job. I love my art. But I genuinely want to change the world. I'm very generous, and I really want people to see that I am - that's really it.
I'm perfectly happy for my videos to be on YouTube, whether I'm getting paid for them or not. If they're on YouTube, people will see them. If for some reason my videos get taken down from YouTube, well, I apologize. If it was up to me they'd all be up there and they'd all be free.
I don't really go to YouTube or, especially, participate in Facebook. I just really don't want to know that many people!
For me, because I've been such a YouTube lover since day one, I want to continue doing YouTube but also branch out and do other things simultaneously.
I don't know why, but there's something about YouTube that just makes it so awesome. You can go on there and find anything. There are actually really talented people on YouTube.
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