A Quote by Lauren Zalaznick
In 2004, I was the new President of Bravo. I had never run a commercial cable network before…we needed a hit.
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I feel like network didn't want me. I was doing all these pilots, and it never worked out. I was like, network doesn't like me. I'm going to go to cable where I'm appreciated. Then it was funny; I think I had to go to cable for network to appreciate me.
With the rise of cable, network is clearly floundering because the characters on cable are far more fascinating than they are on network. Network television is trying to figure it out. Network television really relies on story rather than character, and cable relies on character.
It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.
Classic cable TV may have hit its peak, but it's still a huge force, and the streaming apps of many cable networks still require you to authenticate that you're a paying cable customer every time you want to use a new such TV app.
I got hit up for a tampon commercial and so I asked [JD and Jo] if they had anything. Jo sent that over and I was like, "I love this track. Oh my god. It's so upbeat. It's so positive. It would be so great for a tampon commercial." That commercial never came through, so then I just had it. I was like, "That would be great for a Hillary [Clinton] song." I think it's so funny that it could be a tampon commercial.
On the day I started college in 1979, no woman had ever been on the United States Supreme Court or served as the Speaker of the House. None had been an astronaut or the solo anchor of a network evening news broadcast. Not one had been president of an Ivy League college or run a serious campaign for president.
The territory has changed, and a lot of really good actors want to do cable series, but they don't necessarily want to do network TV and make the commitment of 22 episodes or whatever. They find that the liberties and the creative freedoms that you get in cable is more interesting to them than the censorship of a network show.
I could have easily not run for president, and people would have come up and said, "Oh, man, you would have been a great president." Or even a lousy president. But I never would have known had I not chosen to run. Part of life is seizing the moment.
I came to the conclusion that in order to end racial barriers, I needed to run for the office of the president and put forth an agenda of social justice and world peace. In addition, I concluded that someone needed to run and challenge the liberal orthodoxy.
It used to be that you had to do a certain number of episodes to hit syndication in order to try to keep a show on, because it's important to the network because it sells good commercial time. That's really not how HBO does things.
Over all these years, I have never had a hit movie, never had a hit television programme and never had a hit record. To my way of thinking, that means success has not been achieved. I have made no mark of my own creation. This is something to be considered.
I remember my father, when I said I was going down to Little Rock to work for Governor Clinton's run for president, he thought maybe somebody needed to check the medication cabinet. He thought somebody was playing around with it. He had never heard of him, he said. I said, 'Well, I think he's going to be the next President of the United States.'
In 2004 in England, there was one catch that was very special to me. I was bowling in a league match, and the batsman hit the ball over my head. I had to run back to between mid-off and mid-on to take the catch, and I did.
I didn't decide to run for president to start a national crusade for the political reforms I believed in, or to run a campaign as if it were some grand act of patriotism. In truth, I wanted to be president because it had become my ambition to be president.
I've been on my share of network dramas and comedies, and the problem sometimes in a network is they have a single-minded focus on making the show true to whatever genre it is. If you're on a drama, it better be procedural, it better fulfill all the demands of a procedural show, and you better keep those episodes independent, so if I'm watching the show in seven years as its syndicated on some other cable network, I don't have to know what happened before or after the episode. If you're on a comedy, everything has to be funny and wacky and zany.
Obviously there are different standards and practices that are allowed on cable versus network. You just have to embrace what your network is going to allow.
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