A Quote by Ludwig von Mises

The common man is the sovereign consumer whose buying or abstention from buying ultimately determines what should be produced and in what quantity and quality. — © Ludwig von Mises
The common man is the sovereign consumer whose buying or abstention from buying ultimately determines what should be produced and in what quantity and quality.
The real bosses in the capitalist system of market economy are the consumers. They by their buying and by their abstention from buying decide who should own the capital and run the plants. They determine what should be produced and in what quantity and quality. Their attitudes result either in profit or in loss for the enterpriser. They make poor men rich and rich men poor. They are no easy bosses.
To assign to everybody his proper place in society is the task of the consumers. Their buying and abstention from buying is instrumental in determining each individual's social position.
Buy less. Choose well. Make it last. Quality, not quantity. Everybody’s buying far too many clothesI mean, I know I’m lucky, I can just take things and borrow them and I’m just okay, but I hate having too many clothes. And I think that poor people should be even more careful. It doesn't mean therefore you have to just buy anything cheap. Instead of buying six things, buy one thing that you really like. Don't keep buying just for the sake of it.
The experience is fundamentally different for buying from local businesses than it is for buying consumer goods.
If you ask me what I think people should be getting next season, I’ll tell you what I’d like them to buy—nothing. I’d like people to stop buying and buying and buying.
Firstly, should we be selling and buying irradiated meat? I think that's up to the consumer, ultimately. But the second point is, this irradiated meat should be clearly and unmistakably labeled as irradiated meat.
Buy less. Choose well. Make it last. Quality, not quantity. Everybody's buying far too many clothes.
Whether it's buying products or researching what you're buying, or just becoming aware of what you're buying, you're saying so much with the money that you're spending.
Americans like buying American vs. buying from Chavez or buying from the Middle East.
It shouldn't be the consumer's responsibility to figure out what's cruel and what's kind, what's environmentally destructive and what's sustainable. Cruel and destructive food products should be illegal. We don't need the option of buying children's toys made with lead paint, or aerosols with chlorofluorocarbons, or medicines with unlabeled side effects. And we don't need the option of buying factory-farmed animals.
I don't like to change things too much. I think pretty hard about things before I jump in, and once I do, I feel, 'All right, I don't want to waste the energy of buying, selling this, going on Consumer Reports, test driving, buying, selling a house.' I feel life is to be lived.
I talk about reducing our dependence on foreign oil. If we're buying electricity from a solar-thermal plant in Tijuana, I'm not sure we should say that's evil. If we are buying wind power from Alberta, I don't have a huge objection to that.
Common hedging techniques include shorting stocks, buying put options, writing call options, and various types of leverage and paired transactions. While I do reserve the right to use these tools if and when appropriate, my firm opinion is that the best hedge is buying an appropriately safe and cheap stock.
When the farmer can sell directly to the consumer, it is a more active process. There's more contact. The consumer can know, who am I buying this from? What's their name? Do they have a face? Is the food they are selling coming out of Mexico with pesticides?
Greatness, generally speaking, is an unusual quantity of a usual quality grafted upon a common man.
It is not the quantity but the quality of knowledge which determines the mind's dignity.
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