A Quote by Michael Hastings
A new software is being developed so the psychological operations guys and the Pentagon's strategic communications guys - and we don't really know who's running it - but this is all totally out in the open. It's this new program that will allow them to have like ten fake Twitter accounts and ten Facebook accounts so you can pretend.
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A $200 million contract just got awarded to develop software to provide the Department of Defense with all these sock puppets who have fake Twitter and Facebook accounts. Why not create ten fake Libyan Twitter users and then get one journalist to follow them. But the problem is, of course, it corrupts the entire process. One of the caveats is that anything they write is going to be in a foreign language so it won't affect Americans. But that doesn't make any sense because: A) it can be translated pretty easily, and B) Americans also speak other languages.
When you think about the guys who started Twitter, and the Google guys, and the Facebook guys and the Napster guys, and the Microsoft guys, and the Dell guys and the Instagram guys, it's all guys. The girls, they're being left behind.
I don't have Facebook or Twitter accounts yet. Being a compulsive storyteller, I always make up for myself discouraging stories about how such accounts will get me into embarrassing and time-consuming situations.
It's important for fans to follow only verified accounts of actors. For instance, I am not on Facebook, but I know that many people are running accounts on my name, claiming to be me. Young girls end up liking such dubious pages and get swayed by the activities that happen there.
I think authors like me are always struggling with the idea that they should have a brand and a Facebook author page and they should get Twitter accounts. I don't know what to do with them.
I enjoy twitter accounts that are meticulously edited just as much as I enjoy twitter accounts that aren't edited at all, but it can feel kind of disappointing to me when I see that someone is editing their tweets out of self-consciousness.
It's a little different being the older guys on the team. We are going to help get the young guys get comfortable. We'll have to get them used to what they will face out there this season. There are some good guys out there. They know what they have to do to win.
Wall Street is at best ambivalent. The size of the accounts is nothing big. How many Wall Street firms do you know that are running after people with $5,000 accounts?
I'm not a big social media guy, I have no Twitter accounts, I don't have Instagram, Facebook, Snapchat, I don't do any of that stuff.
It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
I'm all in favor of being able to imagine new frontiers with the aid of technologies, but I want a more compassionate approach that also recognizes that every time you're talking about new frontiers, there will be certain kinds of costs attached. There will be people who don't quite understand how to handle email who will decide to have private servers and then not know how to excuse themselves when it may be something as simple-minded as they were a little too far along in their lives to really figure out how to go back and forth between two different accounts.
Nearly 7 in 10 Fortune 500 companies have a corporate Facebook page, and more than that have active Twitter accounts.
Facebook already has a large political ad sales and operations team that manages ad accounts for large campaigns. Zuckerberg hinted that the company could follow the same 'know your customer' guidelines Wall Street banks routinely employ to combat money laundering, logging each and every candidate and super PAC that advertises on Facebook.
When I grew up Carl Lewis was still running, Maurice Greene was running - he was that figure I see, like Michael Johnson. I really wanted to look up to the fast guys - so those two guys were some of the guys I looked up to.
In ten minutes, I'm thinking, 'OK, you know what? I love these guys. They're really smart, they're really good, they've got a good sense of comedy, under their guidance, I think maybe this could come out OK.' But I didn't like the part.
The frightening aspect is that it's part of a larger effort from the Pentagon to tear down the wall between public affairs and propaganda, and essentially say there is no difference between information operations, public affairs and psychological operations. They have a new name for that too, it's called Information Engagement. What I hope people take away from this is that it's a window into a larger phenomenon. After a decade of Iraq war you have this Pentagon-military apparatus run amok using resources that they shouldn't be to try to manipulate U.S. public opinion.
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